The CONSUMER MARKETING COORDINATOR provides support to the Communications Department.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned as necessary:
1. Assist and provide support to the entire Communications Department.
2. Serve as Gatekeeper for the Communications Department budget on WebNow.
3. Responsible for INSIDE TRACK, the official campground newsletter.
4. Responsible for content for DISCOVER MIS, the official app.
5. Assist with MIS website, www.MISpeedway.com using Site Core.
6. Responsible for MIS text messaging program.
7. Assist coordination of on-site race-day promotions and winners.
8. Assist coordination of race-day pre-race ceremonies, driver appearances, victory lane ceremonies.
9. Provide support for MIS On the Road events; i.e. RV shows, camping shows, sports show, etc.
10. Coordinate Sprint Vision PA announcements and coverage.
11. Organize parade laps and provide narrative.
12. Work with Corporate Partnerships Department to secure PA’s, set schedule for announcers and provide all material
13. Develop and coordinate value-added special events such as NASCAR Victory Tour, driver appearances
14. Assist with all special activities and projects.
15. Assist with all social media efforts related to MIS
16. Assist the Senior Director and staff with special events for MIS
17. Assist the department with staffing for all events that take place at MIS during event and non-event days, as well as MIS events off property.
18. Other duties assigned by Senior Director of Communications

QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
The requirements listed below are representative of the knowledge, skill, and/or ability required including proficiency in all forms of social media – Facebook, Twitter, and others, as well as basic computer software such as Microsoft Word and other. Other skills in PhotoShop, Adobe, Final Cut are beneficial.

EDUCATION and/or EXPERIENCE
College degree, and at least three years related experience and/or training.

LANGUAGE SKILLS
Ability to read and comprehend simple instructions, short correspondence and memos. Ability to write simple correspondence. Ability to effectively present information.

MATHEMATICAL SKILLS
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.

REASONING ABILITY
Ability to apply common sense understanding to carry out detailed but uninvolved written or oral instructions. Ability to deal with problems involving a few concrete variables in standardized situations.

PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; and talk or hear. The employee is occasionally required to stand, walk, and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

WORK ENVIRONMENT The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate, but increases during track events.

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Summary:

Richmond International Raceway hosts two NASCAR race weekends annually and is searching for an outstanding team player to join our organization. This position is an integral piece of our overall marketing plan and is involved in many different facets of retaining and recruiting NASCAR fans. This position focuses heavily on ticket sales, strategy and trends, as well as direct marketing to existing and prospective fans.

Essential Responsibilities and Duties:

• Responsible for implementation and analysis of the direct marketing plan, including but not limited to email marketing (segment and content building), direct mail pieces, call campaign scripts and messaging, ticket renewals, and Contact Center messaging
• Develop strategies to drive consumer ticket sales, including recruiting new fan segments and creating and promoting ticket packages
• Oversee all promotions with media partners of RIR, including negotiating added promotional value with existing media partners, evaluating new promotional proposals, and tracking and shipping of all promotional inventory.
• Ensure that the prospect collection and conversion goals are met with the intention of converting sales. Conduct all sweepstakes and develop new strategies for data collection.
• Collaborate with the Consumer Marketing team to develop added value programming to the event as well as a “Fan 101” platform to engage and educate fans on-site during race weekend.
• Assist in developing a Loyalty Program that recognizes and rewards engaged fans
• Represent RIR at outbound events in the community, promoting awareness and ticket sales
• Assist in ticket fulfillment and mailing
• Interact with customers by responding to fan feedback post-event
• Other duties as assigned by Consumer Marketing Manager

Qualifications and Requirements:

• Bachelor’s Degree in Marketing, Advertising, Sports Management or related field
• Ability to think creatively and offer a unique and fresh perspective to industry challenges
• Basic Creative/Design skills (knowledge of Photoshop a plus, but not required)
• Promotional Experience
• Must be detail- and deadline-oriented.
• Must possess strong organizational skills and the ability to work on multiple projects simultaneously.
• Ability to work independently and as a team. Take ownership of projects from start to finish, including obtaining approvals from Senior Management, and collaborate within the Consumer Marketing department and with other departments as needed.
• Must be a team player, self-starter and professional
• Must be able to work evenings and weekends, as required

Richmond International Raceway offers a competitive salary and benefits package. If you wish to be a part of this exciting, fast paced organization and you meet the requirements listed above, please reply with a resume, cover letter and salary requirements. NO PHONE CALLS OR E-MAILS PLEASE.

Note: When you apply for this job online, you will be required to answer the following questions:

1. Please indicate salary requirements

From our friends at TeamworkOnline.com a new racing job opportunity at NASCAR. I love seeing new motorsports marketing job opportunities because it tells me that our sport is continuing to grow.

Manager, Partnership Marketing – NASCAR (New York, NY)

We are looking for a Manager, Partnership Marketing to join our team in NASCAR’s New York City office. This individual will support Partnership Marketing account team in managing Official Partner business, inclusive of – contract fulfillment, research, creative review& approval, strategic sales support, etc.

Duties include but are not limited to:

• Strategically support the Partnership Marketing account team on maintaining and growing partner activation in NASCAR
• Work across business units to maximize and execute partner integration into NASCAR programs
• Support in day-to-day management of NASCAR creative approval process. Includes providing relevant content and insights to business unites on partner activation trends.
• Assist on execution and content production for key NASCAR yearly business meetings including B2B Platforms, Partner planning meetings, etc.
• Create & distribute NASCAR marketing & sponsorship activation reports to key department and partners to further promote best practices.

Required skills/experience:
• B. A. from four-year College or university; 7 years related experience and/or training; or equivalent combination of education and experience.
• 45 % travel required including weekends.

The ideal candidate is a creative, conceptual and strategic thinker with excellent attention to detail; must have the ability to establish and maintain relationships, and demonstrate strong written and oral communication skills.

Apply online at www.employment.nascar.com

EOE

NASCAR is committed to fostering a diverse, multicultural work environment