Archive for April, 2014

Now Available: The Sponsorship Seeker’s Toolkit, Fourth Edition

April 30th, 2014

If you’re in any form of racing, you know there’s everything to learn about sponsorship marketing and how to keep sponsors happy. But there isn’t much credible information out there on how to do that. Two of my favorite resources on the subject are the DirtyMouth blog on racing sponsorship and motorsports marketing and Kim Skildum-Reid and Anne-Marie Grey’s Sponsorship Seeker’s Toolkit.

Kim and Anne-Marie created this toolkit back in the 1990’s, but they’ve done a great job of continually updating it as sponsorship trends change and new tools are
made available. While many of their practices apply more to businesses and non-profits, a lot of what’s written about can be directly applied to racing and other adrenaline sports. The reason we’re sharing today is that a new edition has been released for the first time since 2008 and we’re looking forward to getting our hands on it as much as you might be.

This edition includes social media integration strategies, proposals and case studies that were not included in previous toolkits.

If you’re interested, I highly recommend you check it out here. I pre-ordered the hard copy, which doesn’t come out for another few weeks, but you can get the Kindle Edition (which you can also read on any device, not just a Kindle) instantly though Amazon. Enjoy!!

Job Opportunity: Communication Manager – International Speedway Corporation

April 22nd, 2014

This is a great racing job opportunity if you’re looking for a career in motorsports – a communications manager position with International Speedway Corporation. If you’d like to apply, please click over to!

Communication Manager – International Speedway Corporation (Daytona Beach, FL)


Responsible for managing the non-financial communication and public relations functions for International Speedway Corporation. This position will report to the Sr. Director of PR at Daytona International Speedway and will work closely with ISC Executive Leadership team, as well as various departments within ISC and the company’s individual business units.

Primary duties and responsibilities include
Assist in the development of the annual non-financial communication plan for ISC, focused on generating positive coverage for major corporate initiatives, reaching target audiences, capitalizing on positive business trends for media coverage, and positively integrating ISC and its brands into the news narrative locally and nationally.

Prepare non-financial communications materials including press releases, messaging, Q&A documents, pitch materials, op-eds and Letters to the Editors, and other collateral as directed by supervisor for the following areas:

  • Corporate developments such as ONE DAYTONA and Kansas development
  • Public affairs and governmental issues
  • Sustainability initiatives
  • Corporate partnerships and sponsorship trends
  • Executive presentations and speaking engagements
  • Website content
  • Other areas as directed by supervisor

Respond to media inquiries and when appropriate, act as company spokesperson.

Build relationships with key local and national media, ISC Business Unit PR staff, key industry personnel such as the NASCAR IMC staff, and media outlets that reach existing and new fan target segments.

Collaborate closely with ISC social media managers on all communication efforts to maximize digital reach.

Oversee the maintenance and distribution of the ISC Crisis Communication Plan.

Maintain the relevant non-financial areas of the ISC corporate website.

Collaborate closely with various corporate departments on communication initiatives such as:

  • Human Resources: Employee communication
  • Corporate Development: Development projects
  • Partnership Marketing: Sponsorship announcements and trends

Bachelor’s degree (B.A.) from a four-year college or university; with three to five years related experience in-house or agency. Excellent computer and communication skills are required. Experience in sports industry and/or real estate development. Motorsports industry is a plus.

To apply, please click here.

Job Opportunity: Marketing and Promotions Manager – Watkins Glen International (Watkins Glen, NY)

April 10th, 2014
New job opportunity from our friends at TeamworkOnline!
Marketing and Promotions Manager – Watkins Glen International (Watkins Glen, NY)


The Marketing & Promotions Manager will play a key role in the promotion of Watkins Glen International through various mediums including social media, advertising and grass roots efforts.


  • Promote racing events and festivals at Watkins Glen International by developing a pace car and show car tour throughout the summer targeting high attendance events.
  • Research and book bands for race and festival weekends & facilitate staging requirements.
  • Assist with Victory Lane celebrations for all event weekends.
  • Coordinate and maintain social media marketing platforms and opportunities with focus on potential trends and changes in the digital marketplace.
  • Coordinate with internal marketing, ticketing and partnership marketing teams for messaging on website and social media platforms.
  • Assist with updates to Watkins Glen International official mobile apps.
  • Gain knowledge of FanMax & FanTracker software to assist in consumer marketing efforts.
  • Other duties as assigned by senior management.



  • Four-Year College Degree from an accredited program; Emphasis in marketing, communications, or digital media preferred
  • Passion for sports and interest in a career within sports & entertainment
  • Personable and articulate
  • Excellent verbal and written skills
  • Internal and external customer service focus
  • Available to work evenings and weekend events when necessary

You can apply directly on here.

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