Archive for May, 2014

Job Opportunity: Marketing and Promotions Coordinator – Atlanta Motor Speedway

May 28th, 2014

This is a really great racing job opportunity in NASCAR for a relatively entry-level position at Atlanta Motor Speedway. I love that they ask for ticket sales ideas – you can tell what their focus is right from the application and it’s an out-of-the-box question for which an out-of-the-box answer will show your uniqueness and individuality.

Click over to our friends at to apply!


Marketing and Promotions Coordinator – Atlanta Motor Speedway (Hampton, GA)

Qualifications include a bachelor’s degree in Journalism, marketing or a related field, plus two or more years of relevant experience, or the equivalent combination of education and experience. The qualified candidate will possess excellent written and verbal communications skills, will be highly organized, and will possess a well-developed sense of initiative. Proficiency with Microsoft Office software, including Word and Excel is required. Experience with Photoshop, IMovie and video editing a plus.

Responsibilities Include:

•   Assist Promotions Department

•   Reports to Dir. of Marketing & Promotion – Duties assigned as necessary

•   Writing

•   Serve as the primary writer for all AMS communications including, but not limited to: promotional collateral, souvenir program, newsletters and press releases.

•   Create press release schedule for event promotion with approval by Dir. of Marketing & Promotion

•   Conduct research to find and write feature stories; story approval by Dir. of Marketing & Promotion.

•   Provide copy for external promotions & track collateral

•   Serve as the beat writer for all Thursday Thunder & Legends events

•   Public Relations

•   Assist the Dir. Of Marketing & Promotion with Public Relations initiatives by helping develop and maintain relationships with local media outlets.

•   Compile, analyze and create media placement reports for track events and initiatives.

•   Ensure all local and national community events calendars are accurate and up to date with track events and activities.

•   Oversee archival of print clippings, providing Dir. of Marketing & Promotion copies of stories placed.

•   Make sure all media guides and programs are archived properly.

•   Marketing

•   Work with Director to write copy for brochures, flyers, print ads, online ads, billboards, etc.

•   Assist the Dir. of Marketing & Promotion in the creation and execution of video elements to tell the stories of the track.

•   Generate story ideas for Souvenir Program with Dir. of Marketing & Promotion Work in tandem with Track Graphic Designer to create track marketing collateral.

•   Sources quotes on all print projects.

•  Work with team PR reps and NASCAR to book drivers for week of race call-in schedule.

•  Work with interns to update NASCAR/AMS media guide.

•   Event Promotion

•   Brainstorm, with staff input, to find promotions to drive ticket sales.

•   Miscellaneous

•   Switchboard rotation at front desk until two weeks prior to race.

•   Staffing for Media Events as needed

This is a non-exempt position.

Note: When you apply for this job online, you will be required to answer the following questions:

1. 1.What are three promotional ideas that you have to drive NASCAR ticket sales?

Racing Job Opportunity: Media Relations Manager at Homestead-Miami Speedway

May 13th, 2014

Here’s a great job opportunity from NASCAR’s Homestead-Miami Speedway for a Media Relations Manager. I love this position as a way to get into the sport, because you touch so many aspects of an organization and the industry, and you make tons of connections. It’s a great starting point for someone who wants to be on the business side of the sport but maybe isn’t sure what aspect of it.

Here’s the job description from TeamworkOnline:

Homestead-Miami Speedway seeks to hire a Manager of Media Relations to lead all initiatives tied to information dissemination, promotion and ticket sales of the Speedway’s major events, highlighted by: Ford Championship Weekend, the Championship finales of the NASCAR Sprint Cup, Nationwide and Camping World Truck Series.

Essential Duties/Functions:

  • Work closely with the Speedway staff to develop media relations initiatives related to the promotion and ticket selling of the Speedway’s major events
  • Excellent writing skills in order to contribute to editorial content on the website, souvenir event programs, engage media and convey the nuances of motorsports in a non-traditional racing market
  • Aggressively generate fresh, creative story angles and sources to provide to both local and national media across multiple beats (motorsports, lifestyle, business, entertainment) on a year round basis
  • Seek out new opportunities in emerging markets with media; and seek out opportunities to gain news placement in the absence of media (video on ftp site etc.)
  • Maintain an accurate and timely distribution list of local, regional and national media (individuals and outlets) and other stakeholders
  • Create and coordinate all media and fan events at the facility and outside the facility, including publicity and promotional “stunts”
  • Schedule, implement and edit of videos, podcasts, event video wrap-ups for distribution to local, regional, national media and other stakeholders throughout the year
  • Actively contribute to staff meetings new ideas integrating media relations efforts aimed at increasing both media coverage and ticket sales
  • Coordinate and execute press conferences
  • Respond to requests for information from the media or designate another more appropriate Homestead-Miami Speedway executive as an information source
  • Manage media center and press box during event weekends. This includes: supplies, food and beverage, press releases, quotes, press conferences, post-qualifying and post-event interviews and the distribution of information to media and general public. This also includes management of part-time staffs.
  • Manage and supervise interns and volunteer staff, assigning tasks and projects, communicating consistent expectations; manage projects to successful completion
  • Monitor and maintain media clip book related to Homestead-Miami Speedway, its partners and sponsors
  • Provide current information along with updates to series PR representatives to include in media guides etc.

Specific Job Knowledge/Skills/Ability:

  • Journalism: excellent writing skills; familiarity with AP Style (will be expected to author feature stories, press releases, website content and sales brochures)
  • Establish and maintain cooperative relationships with representatives of community, consumer, and civic groups
  • Proactive and creative media relations outreach skills
  • Proficient and comfortable shooting video and the video editing process
  • Highly organized, resourceful and able to manage multiple projects simultaneously
  • Ability to work well with different personalities in a fast-paced environment
  • Enterprising and self-starter with the ability to work with minimal supervision
  • Knowledge of motorsports, with a thirst to learn more
  • Ability to handle highly sensitive and confidential information
  • Exceptional interpersonal and telephone skills
  • Knowledge of Microsoft Word Office Suite (Excel, PowerPoint, Publisher, and Outlook)
  • Prepare or edit organizational publications for internal and external audiences.
  • Available to work non-traditional hours in conjunction with events
  • Possess working knowledge of social media channels (Twitter, Facebook, YouTube, etc.)

Work Requirements:

  • Usual office working conditions. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential responsibilities, duties, functions and tasks.
  • Position may require travel as needed.

The Speedway has been open since 1995 following an initiative to spur economic recovery in the aftermath of Hurricane Andrew. The 650-acre facility is active more than 280 days per year and will host NASCAR’s championship races during Ford Championship Weekend (November 14-16, 2014) for the 13th consecutive year. The NASCAR Sprint Cup Series championship Ford EcoBoost 400 is broadcast live on TV and radio to 200 countries in 24 languages. Homestead-Miami Speedway, featuring a 1.5-mile oval and 2.21-mile road course, generates more than $250 million annually for the region.

You can apply here.

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