Archive for June, 2014

Job Opportunity: Business Development at Dover International Speedway

June 29th, 2014

Here’s a new job opening in NASCAR from The opportunity is for a business development associate at Dover International Speedway. The part that I find interesting is the emphasis on research within the industry and outside of NASCAR. Great for a marketing professional in any sports field.


Business Development Representative/Sr. Business Developnent Representative – Dover International Speedway (Dover, DE)


Business development for the company:

1) To actively market our portfolio of products to local, regional, and national companies

2) To close new business in group ticket sales, suites, fan zone, and partnerships

3) To design & compose sales presentations

4) To conduct & analyze related market research

5) To develop large scale tiocketing programs for local and regional businesses.


• Arranges appointments, networks, and prospects for new business opportunities
• Executes extensive cold calling via phone and e-mail
• Maintains a thorough working knowledge of the NASCAR/motorsports industry.
• Researches industry trends within NASCAR/motorsports including new categories, sponsors, teams, agencies, driver changes, etc.
• Researches various non-NASCAR sports trends including promotions, categories, and strategies
• Effectively composes sales presentations under short deadlines, primarily via PowerPoint
• Maintains an organized, accurate record of all current and perspective customers/clients, via SalesForce
• Maintains an organized, accurate weekly record of all sales activities such as call volume, appointments, pending leads, etc, via SalesForce
• Participates in all major events, special events, and other events as needed
• Assists with all event responsibilities regarding race day operations
• Provides exceptional customer service
• Works safely, complying with all established safety rules and regulations
• Communicates effectively with co-workers, supervisors and guests
• Follows all relevant policies and procedures


• Performs additional duties as assigned


• Bachelor’s Degree in Business, Sports Marketing or related field required
• 3-5 years of corporate sales experience required, with documented track record of delivering results
• Must possess a valid driver’s license (some travel required)
• Must possess proven organizational skills
• Must have superior oral and written communication skills
• Must possess well-developed interpersonal skills
• Must be able to set and achieve high standards of performance
• Must possess excellent analytical, problem solving, critical thinking and decision-making skills
• Must be a self-starter with a strong work ethic and positive attitude
• Must be a team player, willing to contribute to the benefit of the entire team
• Must be able and willing to work long hours, including weekends
• Must present an overall professional appearance
• Must be proficient in Microsoft Word, Excel and PowerPoint


Accountable to: Manager – Business Development
Accountable for: N/A
Dover International Speedway, Inc. is an equal opportunity employer.
Women, minorities, and individuals with disabilities are encouraged to apply.

Apply for this position

NASCAR Job Opportunity: Manager of Media Relations – Martinsville Speedway

June 25th, 2014

Another great example of a potential job in NASCAR that you can get direct experience for outside of the racing industry if you want or have to.

Manager of Media Relations – Martinsville Speedway (Ridgeway, VA)

Martinsville Speedway seeks to hire a Manager of Media Relations to lead initiatives tied to information dissemination, promotion and ticket sales of the Speedway’s major events.

Essential Duties/Functions:

  • Excellent writing skills in order to contribute to editorial content on the website, souvenir event programs, engage media and convey the nuances of motorsports in a non-traditional racing market
  • Aggressively generate fresh, creative story angles and sources to provide to both local and national media across multiple beats (motorsports, lifestyle, business, entertainment) on a year round basis
  • Work closely with the Speedway staff to develop media relations initiatives related to the promotion and ticket selling of the Speedway’s major events
  • Seek out new opportunities in emerging markets with media; and seek out opportunities to gain news placement in the absence of media (video on ftp site etc.)
  • Maintain an accurate and timely distribution list of local, regional and national media (individuals and outlets) and other stakeholders
  • Create and coordinate media events at the facility and outside the facility, including publicity and promotions
  • Schedule, implement and edit of videos, podcasts, event video wrap-ups for distribution to local, regional, national media and other stakeholders throughout the year
  • Actively contribute to staff meetings new ideas integrating media relations efforts aimed at increasing both media coverage and ticket sales
  • Coordinate and execute press conferences
  • Respond to requests for information from the media
  • Work in the media center and press box during event weekends
  • Provide current information along with updates to series PR representatives to include in media guides etc.

Specific Job Knowledge/Skills/Ability:

  • Journalism: excellent writing skills; familiarity with AP Style (will be expected to author feature stories, press releases, website content and sales brochures)
  • Possess working knowledge of social media channels (Twitter, Facebook, YouTube, etc.)
  • Establish and maintain cooperative relationships with representatives of the racing industry
  • Proactive and creative media relations outreach skills
  • Proficient and comfortable shooting video and the video editing process
  • Highly organized, resourceful and able to manage multiple projects simultaneously
  • Ability to work well with different personalities in a fast-paced environment
  • Enterprising and self-starter with the ability to work with minimal supervision
  • Knowledge of motorsports, with a strong desire to learn more
  • Ability to handle highly sensitive and confidential information
  • Exceptional interpersonal and telephone skills
  • Knowledge of Microsoft Word Office Suite (Excel, PowerPoint, Publisher, and Outlook)
  • Prepare or edit organizational publications for internal and external audiences
  • Available to work non-traditional hours in conjunction with events
  • Position may require travel as needed

Apply for this position

Job Opportunity: Manager of Advertising & Promotions – Daytona International Speedway

June 3rd, 2014
Manager of Advertising & Promotions – Daytona International Speedway (Daytona Beach, FL)

Daytona International Speedway is the home of “The Great American Race”—the Daytona 500. The Daytona 500 is the biggest, richest and most prestigious race in America and annually kicks off the NASCAR Sprint Cup Series. Although the Daytona 500 garners most of the attention, the enormous 480-acre motorsports complex boasts the most diverse schedule of racing on the globe—earning it the title of “World Center of Racing.” In addition to nine major weekends of racing activity, featuring everything from NASCAR to the Rolex Sports Car Series to the American Motorcyclist Association and the World Karting Association, the Speedway is also booked for more than two solid months each year for testing and development of various race vehicles. Motorized meandering aside, rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, athletic games, photo “shoots,” production vehicle testing and police motorcycle training.


  • College degree, preferably in related business field, i.e. Marketing, Sports Management
  • Two years marketing experience preferably, but not limited to, media buying and/or sports marketing
  • Strong organizational, creative, verbal and written communications skills
  • Working knowledge of word processing, spreadsheets, presentation and database programs within a Windows environment.
  • Valid drivers license

Daily Responsibilities:

  • Act as primary liaison with DIS media agency of record and work together to formulate and- execute media strategy for all DIS events media efforts
  • Negotiate added value TV, radio and print promotions, as well as interview opportunities, with media buy partners and trade partners, with a focus to increase promotional and added value advertising each year
  • Distribute promotional inventory to TV and radio media as well as promotional partners including tickets, copy points, collateral, b-roll, logos, spots, etc.
  • Manage DIS Tours outdoor and tourist publication advertising (make budget recommendations, manage contract renewals and serve as liaison for creative needs)
  • Recap and provide analysis on annual media spends, added-value promotions and social media initiatives, identifying successes and growth opportunities for the future
  • Work closely with Digital Marketing Manager on all digital strategies, ensuring alignment between paid media plans, social media and added value promotions

Event Responsibilities:

  • Coordinate logistics for radio remotes during events including credentials, phone & ISDN line needs, driver and celebrity interviews, etc.
  • Coordinate VIP experiences for promotional grand prize winners
  • Manage the pre-race Checkered Flag Committee subcommittee which is responsible for all pre-race ceremonies VIP event preparations
  • Serve as liaison with event production company for all pre-race ceremonies VIPs, dignitaries and special presentations
  • Secure and handle logistics for national anthem performers, invocation ministers, and color guards for all events
  • Assist in Gatorade Victory Lane as needed with team/driver hats, trophy, champagne distribution, etc.

Apply for this position

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