Archive for November, 2014

Job Opportunity: Partnership Account Manager – Chicagoland Speedway

November 30th, 2014
Partnership Account Manager – Chicagoland Speedway (Joliet, IL)


The Partnership Account Manager will be responsible for the day-to-day coordination of all corporate partnership account management functions, including contractual benefit fulfillment for partners, relationship development, assisting with sales presentations, assisting with prospecting, and overall department sales growth.

  • Account management:
    • Direct day-to-day responsibility for a TBD number of accounts.
    • Ensure all contractual obligations and partner needs are met.
    • Build relationships with partners’ key personnel.
    • Understand partner business objectives and utilize this knowledge to fulfill partnership elements and grow additional revenue opportunities.
    • Creation of partnership proposals.
    • Asset management and tracking.
    • Race day activation and preparation.
    • Creation of partnership recaps and proof-of-performance.
    • Oversee third-party vendor relationships and ensure performance standards are met (examples include: on-site signage vendors, operational trade relationships, etc)
  • New business initiatives:
    • Prospecting: Identify and research new business opportunities.
    • Presenting: Create compelling presentations and assist with new business/renewal pitches to prospective partners during meetings, potentially in a boardroom setting, and/or during telephone calls.
    • Comply with company wide CRM tool for revenue reporting purposes
    • Gather research and assist with the development of target lists for the department.
    • Active participation in regional networking events.
    • Develop and grow new revenue generating partnership programs.
  • Perform assigned event day responsibilities during all major event weekends.
  • Various additional duties and projects as assigned.


  • 4-year college degree or equivalent combination of education and experience.
  • 1-2 years experience preferred in the sports/entertainment industry and/or working for an agency
  • Ability to form strong relationships with business partners
  • Knowledge and/or background in the sports/entertainment industry is preferred.
  • Computer proficiency (MS Word, Excel, Internet, CRM Tools, PowerPoint).
  • Excellent written and oral communication skills with friendly and professional demeanor.
  • Must be very detail oriented with strong time management skills.
  • Must demonstrate flexible and creative problem solving skills.
  • Career-minded individual with a strong desire to grow professionally and become ingrained in the Chicago area sports business landscape.
  • Must be able to work well in a team environment interacting with multiple departments.
  • Must possess a positive attitude, professionalism, integrity, motivation, and a very strong work ethic.
  • Must be able to work flexible hours including events on nights and weekends.
  • Must be able and willing to travel as needed for meetings.

Apply for this position

Job Opportunity: Corporate Account Manager – Kansas Speedway

November 26th, 2014

Here’s another great job opportunity in NASCAR in the area of sponsorship and hospitality. Have a Happy Thanksgiving if you’re reading this today!!

Corporate Account Manager – Kansas Speedway (Kansas City, KS)

General Description:           

The Corporate Account Manager reports to the Director of Corporate Sales and Marketing to fulfill the duties and responsibilities listed below.  This position will work with all members of the Sales and Marketing team and involves weekend and occasional extended weekday hours as needed.  Frequent local travel is expected, and occasional out-of-town travel may be required.   The Director of Corporate Sales and Marketing or speedway management may assign additional duties and/or responsibilities.

Goals and Objectives:

The Corporate Account Manager is responsible for driving incremental sponsorship and hospitality revenue by qualifying leads & prospects, scheduling appointments, making detailed presentations, negotiating contracts and closing sales.  The Corporate Account Manager shall also be responsible for managing and servicing various corporate accounts.

Success shall be measured by reaching or exceeding sales targets assigned by the Director of Corporate Sales and Marketing.

Duties and Responsibilities:

  • Identify business development opportunities and close new sponsorship and hospitality sales to accomplish company revenue goals
  • Demonstrate technical selling skills and product knowledge to create and articulate compelling value propositions
  • Develop and grow a database of qualified leads through referrals, cold calls, face-to-face meetings, direct mail, email communication and professional networking
  • Manage and service various assigned corporate accounts while exhibiting active listening, trust, responsiveness and timely follow-through
  • Conduct industry intelligence to capitalize on selling opportunities within local, regional and national markets, and identify the emergence of trends and new competition
  • Enter and maintain detailed sales data in a customized CRM system
  • Represent Kansas Speedway at various company, community and networking events for the purpose of maximizing sales opportunities
  • Assist in the implementation of company initiatives as needed

Additional Skills:

  • Persuasive communicator with finely tuned relationship management abilities
  • Self-motivated with strong interpersonal and time management skills
  • Ability to thrive in a fast-paced, dynamic environment
  • Excellent attention to detail
  • Commitment to a team environment


  • Bachelor’s degree (B.A.) from a four-year college or university preferred
  • 3-5 years of sports marketing and/or relevant sales experience
  • Knowledge of on-site event planning and execution
  • Understanding of advertising, sales and marketing principles
  • Comprehensive computer skills and knowledge of Word, Excel and PowerPoint
  • Experience and knowledge of sports sponsorships and entertainment is preferred

To perform this job successfully, an individual must be able to carry out each essential duty satisfactorily including the proven ability to secure appointments, create professional presentations and close sales.  Acceptance of work hours customary in the field of sports/entertainment is necessary.

Apply for this position

Looking for Sponsorship? Read this.

November 23rd, 2014

Most of us involved in racing, whether you’re earning a motorsports engineering degree or gearing up for a career in racing, are also involved in a race team or property. Maybe you’re a member of your school’s Formula SAE program or you’re involved with a race team outside of school.

If so, you’re probably doing what everyone else is around this time of year: looking for sponsorship.

Sponsorship is a touchy subject in the racing world – some people believe it doesn’t really exist, others treat it like it’s free money. But if you’re looking to make a career in racing, you need to get right with the concept of sponsorship as soon as possible – or you’ll be banging your head against a wall your whole career.

Sponsorship makes race cars go. That’s why it’s important to put in as much time off the track as you do on it. Here are a few great resources for learning about sponsorship, from other blogs and a page of resources!

Sponsorship Pricing: It’s too expensive versus it’s not worth it.

Your unfair advantage. (Or, cheating legally.)

Sponsorship Activation: Earning Your Money (and a Long-Term Partner)

Resources for Sponsorship: How to Get it, Keep it and More…


Job Opportunity: Communications Manager – Auto Club Speedway

November 23rd, 2014

Another California speedway job opening, but a much shorter description this time as this is a much more commonly offered position.

Communications Manager – Auto Club Speedway (Fontana, CA)

The media-savvy candidate must have experience dealing with high profile local/national media and media personalities including television and radio.   Position responsibilities include:

  • Plan, develop, and implement communications strategies and marketing initiatives.
  • Supervise 12+ event/volunteer staff during two major weekends per year.
  • Comfortable with event photography, website, and social media.
  • Proven budget, financial forecasting, and analytical skills.
  • Book interviews, develop key message points, and prepare athletes, celebrities, and track executives  for interviews.
  • Write and edit copy for press releases, media advisories, speeches, souvenir programs, feature stories, guest guides, newsletters, marketing materials, and web content.
  •  Create, manage, and produce large-scale media, community, and fan events. Organize on-site and off-site press conferences and media tours for industry executives and NASCAR/INDYCAR race car drivers.
  • Other duties as required
  • Must be comfortable in a team setting
  • Bilingual (Spanish) a plus, but not required.

Apply for this position

Job Opportunity: Digital Marketing & Social Media Manager – Sonoma Raceway

November 21st, 2014

This is a great new job opportunity from Sonoma Raceway in California for a digital marketing and social media manager. It appears to be a newly created position for the racetrack, which is both surprising and exciting. A job for our generation!

You’ll notice that there is reference to sponsor activation – great to see that they realize this is a growing area of their marketing programs. And they require a level of professionalism and discretion – the thing that most properties are concerned about when enacting a social media and digital marketing program.

DigitalMarketing & Social Media Manager – Sonoma Raceway (Sonoma, CA)

Sonoma Raceway is looking for a Digital Marketing and Social Media Manager who will support the integration of communication plans into the overall marketing plan. This position assists in the planning, promotion & successful execution of Sonoma Raceway events, including but not limited to the NASCAR, NHRA, and INDYCAR series. You will be responsible for maintaining the voice & tone, communication, editorial calendar, and positive growth of all social platforms, corporate website and mobile app. This work will include but not be limited to creating dialogue around our three key events and the creation of graphics, photos, videos and other updates to enhance user experience and overall fan engagement.

The position will be expected to plan, organize and execute all digital content as a coordinated
effort across multiple platforms including our website, social channels, email marketing and
online advertising. This role must also take the lead in creating original content for the website,
social media and mobile app.

The ideal candidate will need to:
• Think beyond the daily 9-5 and work to create programs that leverage track assets with
sponsor assets in creating a first-class editorial calendar using media and content which
sets the tone for the raceway and sets it apart from competing venues.
• Accomplish goals utilizing established and emerging viral marketing platforms such as email
campaigns, mobile marketing and various social networking outlets to achieve
quick, direct and far-reaching exposure for Sonoma Raceway.
• Work closely with all departments and entities to help produce world class events and
ensure all aspects of the fan experience uphold raceway standards.

This position requires that the person interact with the Sales, Public Relations, Operations and
Ticketing departments on a regular basis, in addition to working with outside agencies, and will
be responsible for implementation of pre-event, at-event, and post-event digital marketing
programs including but not limited to social, website, email and advertising. Candidates must be
able to handle multiple tasks simultaneously and prioritize appropriately on a daily basis. This
position will report to the Director of Marketing.

• 3-5 years brand marketing experience required
• Online community management experience
• Specific experience with Facebook, Twitter, Instagram, Pinterest
• Strong background in creative writing and the understanding of proper voice & tone
• Video production a plus

Formal education in marketing and advertising, or equivalent combination of education and work
experience required.

• Strong sense of professionalism and judgment in response to issues in the public social
media space
• Strong organizational skills and attention to detail
• Ability to multi-task on different projects with different requirements
• Ability to set clear goals and quantitatively measure them
• Knowledge of general business, marketing and advertising principles/practices
• Expert in social media, and today’s trending topics in motorsports
• Strong understanding and focus on customer service and being a “people person”
• Creative, fun and enthusiastic attitude
• Possess good communication skills; both verbal and written, as well as the ability to
make effective presentations before groups
• Strong time management skills and the experience of being an independent self-starter.
Candidate must be able to create their own calendar and meet deadlines without
constant supervision
• Proficient in Adobe Creative Suite, IOS, Windows and necessary software needed to
fulfill job duties

This is a full-time benefitted position that includes:
• Competitive salary
• Medical, dental, and other insurance benefits
• 401(k) plan
• Vacation and various paid holidays
• Cell phone

Qualified candidates should send resume and cover letter to:

Apply for this position

Job Opportunity: Consumer Marketing Manager – Kansas Speedway

November 16th, 2014

Via TeamworkOnline:

Consumer Marketing Manager – Kansas Speedway (Kansas City, KS)

POSITION TITLE:                   Consumer Marketing Manager

DEPARTMENT:                       Ticket Operations 

REPORTS TO:                        Director of Ticket Sales & Consumer Marketing

                                                 POSITION LOCATION:           Kansas City, KS

                                                 FLSA STATUS:                      Exempt


Directly responsible for overall management and implementation of database and research programs focused on customer acquisition, registration, conversion and retention.  Primary responsibilities will focus on increasing revenue and return on investment as it relates to ticket sales campaigns and promotions through both traditional and digital sales campaigns.  Also responsible for analysis of each campaign and for developing reports that measure ROI against targeted databases.


  • Work with internal stakeholders providing marketing support to drive business opportunities across sales and ticketing.
  • Develop new avenues for marketing outreach through new media technologies.  Includes, but not limited to social networks, community development, web and mobile.
  • Manage advertising agency relationship with a focus on ROI for all media efforts.
  • Ensure marketing message and branding is consistent across all channels (including direct mail, e-marketing, etc)
  • Responsible for centralizing all customer related data for Kansas Speedway.
  • Manage and maintain profile information for current Kansas Speedway customers.
  • Develop fan experiences and promotional efforts to enhance the relationship with current customers
  • Coordinate internal acquisition of names, demographic and lifestyle information for integration into consumer and sponsor databases.
  • Develop data segmentation and execution plans.
  • Develop and execute strategies to improve new customer acquisition through the creation of new ticket promotions and marketing campaigns.
  • Coordinate customer data interaction with NASCAR and other ISC properties.
  • Work to develop tools to better collect and utilize customer data acquisition and targeting efforts.
  • Lead the marketing efforts to retain first-time customers
  • Manage ticket sales database including:
    • Establish and Improve ROI
    • Lead the development and implementation of a strategy aimed at customer retention and loyalty development
    • Integrate data mining tools to maximize target segmentation, customer retention and lead generation
    • Ensure legal compliance and maintain that the database is being used appropriately
  • Analyze and recommend third party research options that fit the goals of the company and improve customer profiles and targeting.
  • Lead consumer research activities and integrate insight into business value.
  • Maintain detailed performance reports of campaigns including direct/eMktg, advertising, group sales, and ticketing.
  • Identify and continually monitor best practices in database marketing/sales technology.
  • Track customer buying trends to increase efficiencies and generate revenue in all marketing functions.
  • Manage marketing and media budget for specific projects and campaigns.
  • Other responsibilities as assigned by Director of Ticket Sales & Consumer Marketing.


  • 2-3 years of experience in event or sports marketing management.
  • Project management skills including not limited to organization, scheduling, implementation and evaluation.
  • Familiarity with marketing strategy, analytics, database structures and technologies.
  • Bachelor’s degree in Marketing, Communications or related field.
  • Strong written and verbal communication skills with emphasis on analysis and reporting.
  • Innovative thinker with high integrity and confidentiality.
  • Self-starter, dependable, strong people skills.
  • Enthusiasm for and commitment to the company, Vision, Mission and Values.


The physical demands described within the position description are representative of those that must be met by an employee to successfully perform the essential functions of this job. 


The work environment characteristics described within the position description are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Apply for this position

NASCAR Job Opportunity: Client Services Coordinator – Atlanta Motor Speedway

November 5th, 2014

Here’s another great job opportunity in NASCAR for an entry-level position as a client services coordinator. Read on for more information!

Client Services Coordinator – Atlanta Motor Speedway (Hampton, GA)

Client Services Coordinator/Assistant

Non-exempt position


  • College degree preferred in business administration/marketing
  • Excellent communication, organizational and writing skills
  • Well organized with a strong attention to detail
  • Proficiency in Microsoft Office software

This position requires candidate to have the ability to perform quality work on deadlines, with and without direct supervision, ability to interact professionally with other employees, clients and vendors, work effectively, efficiently and independently on assignments while understanding the need for clear and constant communication with clients, employees and departments.

Responsibilities include:

  • Generate proposals and write collateral for sales team and individual reps as needed while maintaining a consistent look and design for prospective clients and current clients

·         Administrative duties:

o   Filing, phones, account list, receptionist duties, UPS, mailings, creating spreadsheets and word documents for data entry and tracking, etc.

  • Sponsor/Client activation:
    • Assist with all aspects of Hospitality, Suites, Display, Signage, Program, etc. for all events (NASCAR Sprint Cup Series, Gift of Lights, Motorama and Summer series events), including but not limited to:
      • Generation and distribution of suite/hospitality information booklets
      • Communicating with vendors on set up/tear down, client lists
      • Working with event staff in each area to communicate client expectations and activation
      • Facilitate and execute client events, such as speed drives, facility rentals, etc.
  • Research, track, analyze and collect information on local, state and regional businesses and their viability as sponsor/partners Post event wrap-ups: data collection of web, news print, photos, TV Eyes, Vocus
  • Create and implement “welcome” package to go out for all new contracts to include all information needed pertaining to contract type (i.e. program specs, display information, etc.)
  • Develop and maintain customer service surveys and evaluations for all corporate partnerships

Apply for this position

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