Archive for October, 2015

Job Opportunity: Manager of Consumer Insights & Analytics – Chicagoland Speedway & Route 66 Raceway

October 16th, 2015
Nice opportunity for a marketing mind. Posting from
Manager of Consumer Insights & Analytics – Chicagoland Speedway & Route 66 Raceway (Joliet, IL)

Position Purpose
The Manager of Consumer Insights & Analytics will manage and further develop Chicagoland Speedway and Route 66 Raceway Brand Standards.  The Manager of Consumer Insights & Analytics will manage all Marketing data, reporting, and analysis in an effort to shape and inform the BU’s Strategic Plan and its marketing agenda and programming tactics.  This position will work very closely with ISC’s Consumer Insights team, as well as NASCAR’s Market Research team, to fully leverage company / industry resources and best practices.

Company Conformance Statements
In the performance of respective tasks and duties, employees are expected to conform to the following:

  • Perform quality work within deadlines with or without direct supervision.
  • Interact professionally with other employees, customers and vendors.
  • Work effectively as a team contributor on all assignments.
  • Work independently while understanding the necessity for communicating and coordinating work efforts with other employees and organizations.

Job Responsibilities

  • Responsibilities:
    • Leverage ISC and NASCAR resources in the areas of market research, insights, data and analytics to drive consumer programming decisions
    • Serve as the BU lead on gathering and sharing analysis of consumer behavior, marketing trends and performance
    • Responsible for GEM survey, including development and implementation of strategic plans to improve fan experience
    • Liaison with Marketing Agency relationships to analyze and understand campaign performance, while also working with ISC personnel to provide reporting
    • Maintain all Marketing databases including budget management tracking
    • Manage and execute focus groups, surveys, and other insights-driven programming in conjunction with various BU stakeholders
    • Manage Chicagoland Speedway and Route 66 Raceway Fan Councils
    • Other Marketing responsibilities as assigned
  • On-Site Event Responsibilities:
    • Responsible for performing pre-assigned event related duties, including but not limited to the following:
      • Pre-race elements and coordination with production company
      • Marketing credential needs including vendors, fans/winners, entertainers
      • Design, set up  and execution of marketing display areas, such as, Kid’s Club, Route 66 Raceway, Social Hub, First Time Fan Zone, Infield Fan Zone
      • Talent management
      • Staff and volunteer management
      • Fan Engagement Programs

Performance Measures

  • Successful execution of responsibilities as identified above
  • Achieve targeted metrics for Consumer Marketing goals (i.e. consumer admissions, social media channel growth, digital marketing, etc….)
  • Ability to prioritize and manage numerous duties
  • Contribution of new and strategic ideas for the future betterment of the marketing team


  • Candidate MUST possess the following three qualities which are essential to success within this Business Unit:  1) Impeccable work ethic, 2) Extremely positive attitude, and 3) Strong interpersonal skills – the ability to foster strong relationships and work well with others
  • B.A. degree within Marketing, Sports Management, or similar
  • 5 years of Consumer Marketing experience, with 2-3 years of specific focus in Marketing Analytics/Market Research/Consumer Insights
  • Strong strategic and analytic skills
  • Excellent interpersonal and communication skills – verbal, written, presentation, organizational and follow-up skills
  • The ability to respond quickly, calmly and professionally to event-related problems / emergencies
  • Keen understanding of social media tactics and channels
  • A strong degree of proficiency in Microsoft Office Applications
  • Strong organizational skills, the ability to perform designated tasks efficiently and thoroughly
  • Self-starter, highly motivated
  • Passion and/or avid interest in motorsports a plus

Work Requirements

Office working conditions. Outdoor working conditions. Weekends, holidays, and evening hours are required during and outside of the event season.  Must be able to travel.  Must be able to stand for long periods of time.  Must be able to left up to 25 pounds.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential responsibilities, duties, and functions.

Special Position Requirements

Position may require travel as requested.

Background and Credit checks are required.

Apply for this position

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