NASCAR Job Opportunity: Consumer Marketing Coordinator – Chicagoland Speedway

By Motorsports Student No comments »

Great opportunity for someone with 3-5 years of sports business experience. As a student, I’d recommend perusing the listing to see what employers will be looking for in a few short years.

Consumer Marketing Coordinator – Chicagoland Speedway (Joliet, IL)

The Consumer Marketing Coordinator will work closely with all departments to execute a comprehensive marketing strategy designed to improve fan experience and loyalty and ultimately grow associated revenues and profits.  Closely manages all CRM campaigns and programs including but not limited to Fan Promotions, Fan Communications, FanMax, Social Media Sites, Kids Club program and Omniture.  This position will be responsible for driving retention rates and improving customer satisfaction and loyalty levels for all ticket plan holders, including (but not limited to) season ticket, multi-day race tickets, single tickets, fan hospitality, camping, entertainment, fan experience and other race day activities.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned as necessary:

  1. Represent the department and the facility in the development and execution of on and off site marketing events.  Ensures CLS and Route 66 are represented professionally and maintain integrity of all data and program elements.
  2. For such events, assume responsibility for departmental budgeting, staffing, marketing collateral, data capture, scheduling and financial reporting.
  3. Manages FanMax activity to ensure timely, relevant and accurate fan communications including newsletters, emails, and segmentation and data capture events.
  4. Planning and execution of fan promotions and events which includes communications, supplies, rules and other elements as needed for each program.
  5. Ensure all branding, logos and marketing content are up to standards on advertising sites, partner sites, internal websites, social media channels and communications.
  6. Develops and manages partner and sponsor relationships to leverage opportunities to create an environment of excitement leading up to, pre-race, during race and post-race
  7. Serves as liaison to book and execute entertainment bookings, communications, production and all other necessary elements to enhance the fan experience and drive marketing results on event weekends.
  8. Maintains all advertising buys and manages accounts to create opportunities within the markets.  Assists with marketing, program and media analysis.
  9. All other marketing programs as assigned or needed. 


  • Three to five years of experience in the delivery of event-related services within the motorsports industry.
  • Previous experience in managing and executing campaigns using a data management system preferred.
  • Excellent communication and time management skills with friendly and professional demeanor.
  • Flexible and creative problem solving skills.
  • Ability to make quick and complex decisions under pressure.
  • Ability to work in a team environment interacting with multiple departments.
  • Ability to conceptualize and provide feedback.
  • A positive attitude, self-confidence, professionalism, integrity, motivation, and a very strong work ethic.

Apply for this position


NASCAR Job Opportunity: Account Executive – Daytona International Speedway

By Motorsports Student No comments »

This isn’t an entry-level NASCAR job opportunity, but it should be an indication of what you’ll need to align yourself with to get future job NASCAR marketing opportunities.

Account Executive – Daytona International Speedway (Daytona Beach, FL)


The Account Executive is responsible for managing existing Daytona International Speedway accounts as well as actively prospecting new accounts and expanding current business, which includes introducing new partnership opportunities related to the DAYTONA Rising redevelopment project. This sales executive must demonstrate sales experience and contribute to the continuous success of the sales team. The person in this role will cold call, prospect, pitch, negotiatie, close revenue opportunities.


  • Acquire new clients, grow revenue from existing clients and strengthen customer relationships
  • Prospect, establish, research, and close corporate partnerships, suites/hospitality and ticket sales through cold-calling, appointments, and networking
  • Meet or exceed daily/weekly/monthly corporate revenue and prospecting goals
  • Maintain high level of customer service to existing and new corporate clients
  • Attend networking events, dinners and community events
  • Work closely with Daytona International Speedway sales team and other International Speedway Corporation sales staff
  • Other duties as assigned by the Sr. Director of Sales


  • Minimum of 3 years of sales experience
  • Bachelor’s Degree required preferably in Sales/Marketing/Sports Management
  • A passion for sales and customer development
  • Detail oriented, with exceptional communication and presentation skills (telephone and in-person) Excellent relationship building and interpersonal skills, with the ability to interact comfortably and effectively with internal and external clients at all levels of the applicable organizations
  • Highly self-motivated with a strong work ethic
  • Results oriented with the ability to thrive in a fast paced environment
  • Must be able to work evenings and weekends, as required
  • Strong computer skills in all aspects of Microsoft Office and ACT Database Management
  • Must be a team player, self-starter, persistent and professional

This job description reflects the general details of the specific job identified and is not necessarily a complete listing of all the work requirements that may be involved in the job.
Apply for this position

NASCAR Job Opportunity: Consumer Marketing Coordinator – Michigan International Speedway

By Motorsports Student No comments »

This is a great NASCAR job opportunity for a relatively entry-level position in the track communications field. In fact, you don’t even need a college degree to apply. This comes from

Consumer Marketing Coordinator – Michigan International Speedway (Brooklyn, MI)

The CONSUMER MARKETING COORDINATOR provides support to the Communications Department.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned as necessary:

  1.  Assist and provide support to the entire Communications Department.
  2. Serve as Gatekeeper for the Communications Department budget on WebNow.
  3. Responsible for INSIDE TRACK, the official campground newsletter.
  4. Responsible for content for DISCOVER MIS, the official app.
  5. Assist with MIS website, using Site Core.
  6. Responsible for MIS text messaging program.
  7. Assist coordination of on-site race-day promotions and winners.
  8. Assist coordination of race-day pre-race ceremonies, driver appearances, victory lane ceremonies.
  9. Provide support for MIS On the Road events; i.e. RV shows, camping shows, sports show, etc.
  10. Coordinate Sprint Vision PA announcements and coverage.
  11. Organize parade laps and provide narrative.
  12. Work with Corporate Partnerships Department to secure PA’s, set schedule for announcers and provide all material
  13. Develop and coordinate value-added special events such as NASCAR Victory Tour, driver appearances
  14. Assist with all special activities and projects.
  15. Assist with all social media efforts related to MIS
  16. Assist the Senior Director and staff with special events for MIS
  17. Assist the department with staffing for all events that take place at MIS during event and non-event days, as well as MIS events off property.
  18. Other duties assigned by Senior Director of Communications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
The requirements listed below are representative of the knowledge, skill, and/or ability required including proficiency in all forms of social media – Facebook, Twitter, and others, as well as basic computer software such as Microsoft Word and other. Other skills in PhotoShop, Adobe, Final Cut are beneficial.

College degree, and at least three years related experience and/or training.

Ability to read and comprehend simple instructions, short correspondence and memos. Ability to write simple correspondence. Ability to effectively present information.

Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.

Ability to apply common sense understanding to carry out detailed but uninvolved written or oral instructions. Ability to deal with problems involving a few concrete variables in standardized situations.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; and talk or hear. The employee is occasionally required to stand, walk, and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate, but increases during track events.

Apply for this position

NASCAR Job Opportunity: Group/Hospitality Sales Representative – Chicagoland Speedway & Route 66 Raceway

By Motorsports Student No comments »

Here’s a great entry-level job in NASCAR for those looking to work on the business side of racing from

Group/Hospitality Sales Representative – Chicagoland Speedway & Route 66 Raceway (Joliet, IL)

Job Title:                            Group/Hospitality Sales Representative

Job Status:                         Seasonal (April – September)

Compensation:                   Hourly plus commission

Reports To:                         Manager of Group Sales

Position Purpose

This position is responsible for soliciting new group outing and hospitality revenue

Corporation Conformance Statements

In the performance of their respective tasks and duties, all International Speedway Corporation (ISC) employees are expected to conform to the following:

  • Perform quality work within deadlines with or without direct supervision
  • Interact professionally with other employees, customers and vendors
  • Work effectively as a team contributor on all assignments
  • Work independently while understanding the necessity for communicating and coordinating work efforts with other employees and organizations

Job Responsibilities

  • Display a passion for driving new group outing and hospitality revenue
  • Aggressively prospect new clients
  • Effectively follow-up with prospective clients
  • Generate new group outing and hospitality revenue using various sales methods; including cold calling, face to face appointments and networking

Performance Measures

  • Group outing and hospitality revenue generated
  • Accuracy in work produced
  • Ability to prioritize and manage numerous requests
  • Timeliness of delivery of services


  • Must possess excellent communication and time management skills
  • Must be well-organized and pay attention to detail
  • Must possess a positive attitude, self-confidence, professionalism, integrity, motivation, and a very strong work ethic
  • Must be able to work long, irregular hours as dictated by scheduling
  • Must be able to work in a team environment interacting with multiple departments
  • Must be able to work in a fast-paced environment with demostrated ability to work well with all levels of leadership and associates

Work Hours

A maximum of 40 hours per-week.  Regular business hours are Monday through Friday, from 8:30 a.m. to 5:00 p.m.  Occasional evening and weekend hours are also required (the majority of race events).

Work Requirements

Usual office working conditions.  Some work required in outdoor conditions.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential responsibilities, duties, and functions of the position.

Special Position Requirements

Background and credit checks are required.

Note: When you apply for this job online, you will be required to answer the following questions:

1. Do you have a passion for driving new group outing and hospitality revenue?
2. Do you have experience cold-calling?
3. Can you work a maximum of 40 hours per-week?
4. Are you able to work occasional evening and weekend hours (the majority of race events)?


Apply for this position

SEMA Memorial Scholarship Fund | Automotive Scholarships

By Motorsports Student No comments »

From the SEMA website. You NEED to apply for this opportunity, whether you’re a student or a graduate who works for a SEMA company. Seriously, they’re offering loan forgiveness for recent graduates – an extremely rare opportunity!!

Deadline is April 1, 2015. I suggest infusing your passion into the application – stats and grade are great, but our industry wants to see why you’re motivated to dedicate your career to automotive!


College is expensive. SEMA can help. The SEMA Memorial Scholarship Fund is dedicated to fostering the next generation of automotive aftermarket industry leaders and innovators. Scholarship awards range from $2,000 – $3,000, with $5,000 going to the top student. Assistance is available for career paths in the automotive industry in:

Accounting Engineering Race Car Driver/Crew
Administration Information Technology Sales/Marketing
Advertising Manufacturing Technicians
Design/Graphics Photo/Journalism Transportation

For Students attending Ohio Technical College (OTC): a full-year of tuition, valued up to $29,400, will be awarded to one student! 

The SEMA Loan Forgiveness Program is dedicated to aiding recent graduates in getting off to a successful start in their automotive aftermarket career. We offer $2,000 awards toward outstanding student loans for individuals who are employed by SEMA member companies. Read more.. 

Scholarship Eligibility Requirements: 

The current minimum eligibility requirements are as follows. A student must:

  1. Be a U.S. Citizen enrolled full-time in a program of study at an accredited university, college or post-secondary vocational/technical program located within the fifty (50) United States, at the time of application.
    (Permanent/Legal residents and High School students are not eligible to apply.) 
  • If currently attending a four-year accredited university or college you must have completed a minimum of 50 credit hours OR
  • If currently attending a two-year accredited community college or vocational/technical program you must have completed a minimum of 25 credit hours OR
  • If currently attending an accredited automotive training certification program, you must have half of total curriculum requirements/classroom hours completed.
  • If currently enrolled in a Master’s, Post-baccalaureate or Doctorate degree program, this eligibility requirement is satisfied by the completion of your undergraduate degree.
  1. Have a minimum 2.5 GPA.
  2. Be pursuing studies leading to a career in the automotive industry or related field.
  3. Remain enrolled as a full-time student in the first academic term following receipt of the award.

Scholarship Application “To Do” List: 

  1. Provide Unofficial College Transcripts
  2. Provide Two (2) Letters of Recommendation
  • From teachers, administrators or guidance counselors; those who are familiar with your academic performance. (Letters from family or friends will not be accepted.)
  • Letters should be addressed to the “SEMA Memorial Scholarship Program” and submitted on official letterhead.
  1. Provide Two (2) 250-Word Essays in Response to the Following Questions:

a) Why do you want to pursue a career in the automotive aftermarket? What do you feel you can contribute to this industry?

b) The automotive aftermarket is driven by the passion of the people in it. What drives you? What inspires you? Why should you be awarded a SEMA Memorial Scholarship? 

  4.  Provide Personal Background Information:

  • Academic Activities
  • Community Service
  • Extracurricular Activities
  • Automotive-Related Activities
  • Honors and Awards
  • Applicant Work Experience
  • Military Experience

To Get Started, Follow These Steps:

  • Create a free account using your email address
  • Select “Apply for a scholarship/award” at right side of home page
  • Enter program key SEMA
  • Have someone else review and proofread your essays and the completed application
  • Submit completed application by April 1, 2015
  • You will be notified in June; if you are selected, the funds will be sent to the financial aid office and applied to your tuition balance.

Job Opportunity: Administrative PR Support Assistant – Texas Motor Speedway

By Motorsports Student No comments »

This is a great opportunity for a rare entry-level job in racing:

Administrative PR Support Assistant – Texas Motor Speedway (Fort Worth, TX)

Job Duties:

  • Handling/filing of department purchase orders and invoices as well as all other administrative responsibilities for the department, including fielding calls and arranging travel for Vice President of Media Relations
  • Oversee the set-up, scheduling, volunteer staffing, food and beverage orders and operation of Texas Motor Speedway’s media center, press box and food lounge areas during major NASCAR and INDYCAR events as well as press area set-up for two major events at Texas Motor Speedway Dirt Track
  • Assist in media event planning and execution
  • Ability to handle media monitoring services such as VOCUS and TV Eyes as well as Constant Contact e-mail distribution list and create reports with overview cover sheets
  • Above-average writing and spelling skills to utilize for pre-race play books, assist on media kits and general administrative tasks
  • Knowledge of technical, back-end aspects of websites to post content, photos, live links and the like


  • Four-year college degree, preferably with a degree in communications, public relations or hospitality
  • Experience or background in event planning or hospitality
  • Proficient in Microsoft Word, Excel, PowerPoint, Constant Contact, VOCUS and TV Eyes media monitoring services; experience with a sports franchise or venue, especially motorsports, preferred.

Apply for this position

Job Opportunity: Partnership & Corporate Marketing Manager – Phoenix International Raceway

By Motorsports Student No comments »
Partnership & Corporate Marketing Manager – Phoenix International Raceway (Avondale, AZ)


The Partnership Marketing & Insights Manager will be responsible for the day to day execution of partner marketing initiatives and in-market/industry insights. The Manager, as guided by the Director of Consumer Marketing, will perform a range of tasks to support both the partner and Phoenix International Raceway goals. These tasks include responsibility of maintaining processes and tools to enable and retain a growing, partnership marketing as well as creation and support of a range of deliverables for web, email, event and collateral campaigns.

This role is key in supporting the partner marketing organization and will report to the Director of Consumer Marketing.


  • Oversee delivery of sponsorship and corporate marketing obligations and maintain partner related initiatives for event weekend (on-site activation, VIP escorts, etc.)
  • Act as PIR point of contact for communication to Official Track Partners and ISC Partnership Marketing on behalf of Marketing Department and provide first class interactions that lead to increased renewal and retention of partners.
  • Ensure successful execution of joint marketing events through coordinating events, materials creation (invites, RSVP pages, web/social integration), tracking and follow up.
  • Development of new Activation Programs and opportunities for PIR Partners to work together designed to elevate the Partner’s relationship with PIR and create in-market exposure for the upcoming race weekend.
  • Creation of partner marketing guidelines, policies and approval workflows both internal and external.
  • Oversee effective brand integration for exclusive and official partners in PIR produced executions.
  • Creation of effective corporate marketing materials, i.e. recaps, presentations, sales aides, etc.
  • Provide suggestions and ideas that enhance processes, partner experience, and simplicity of operation.
  • Coordinate and produce collateral needs for the sales group, i.e. presentations, sales literature, etc.
  • Non-race track activity and sales to include participation in trade shows, events and PIR Show Car appearances and presentations, as required.
  • Assist with special projects as needed.


  • Meeting and/or exceeding incremental partnership activation goals.
  • Meeting and/or exceeding media value goals for primary sponsors.
  • Increasing percentage of corporate renewals.


  • Bachelor’s Degree in Marketing, Public Relations, Sports Management or other related area.
  • 3-5 years in Marketing/Sports Marketing position.
  • Exceptional work ethic, strong desire to succeed, eagerness to learn, professionalism and a passion for the sports marketing industry.
  • Strong time management and organizational skills.
  • Excellent verbal and written communication skills.
  • Proficient computer skills including knowledge of Microsoft applications and ability to quickly learn required ticketing software.
  • Competitive nature and a contagious positive attitude.
  • Willingness to participate in on-going professional training
  • Ability to work well under pressure.
  • Professional appearance and demeanor.
  • Ability to work evenings, and weekends as scheduled.


Usual office working conditions.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential responsibilities, duties, functions and tasks.


Position may require travel as needed.

Apply for this position

Job Opportunity: Partnership Account Manager – Chicagoland Speedway

By Motorsports Student No comments »
Partnership Account Manager – Chicagoland Speedway (Joliet, IL)


The Partnership Account Manager will be responsible for the day-to-day coordination of all corporate partnership account management functions, including contractual benefit fulfillment for partners, relationship development, assisting with sales presentations, assisting with prospecting, and overall department sales growth.

  • Account management:
    • Direct day-to-day responsibility for a TBD number of accounts.
    • Ensure all contractual obligations and partner needs are met.
    • Build relationships with partners’ key personnel.
    • Understand partner business objectives and utilize this knowledge to fulfill partnership elements and grow additional revenue opportunities.
    • Creation of partnership proposals.
    • Asset management and tracking.
    • Race day activation and preparation.
    • Creation of partnership recaps and proof-of-performance.
    • Oversee third-party vendor relationships and ensure performance standards are met (examples include: on-site signage vendors, operational trade relationships, etc)
  • New business initiatives:
    • Prospecting: Identify and research new business opportunities.
    • Presenting: Create compelling presentations and assist with new business/renewal pitches to prospective partners during meetings, potentially in a boardroom setting, and/or during telephone calls.
    • Comply with company wide CRM tool for revenue reporting purposes
    • Gather research and assist with the development of target lists for the department.
    • Active participation in regional networking events.
    • Develop and grow new revenue generating partnership programs.
  • Perform assigned event day responsibilities during all major event weekends.
  • Various additional duties and projects as assigned.


  • 4-year college degree or equivalent combination of education and experience.
  • 1-2 years experience preferred in the sports/entertainment industry and/or working for an agency
  • Ability to form strong relationships with business partners
  • Knowledge and/or background in the sports/entertainment industry is preferred.
  • Computer proficiency (MS Word, Excel, Internet, CRM Tools, PowerPoint).
  • Excellent written and oral communication skills with friendly and professional demeanor.
  • Must be very detail oriented with strong time management skills.
  • Must demonstrate flexible and creative problem solving skills.
  • Career-minded individual with a strong desire to grow professionally and become ingrained in the Chicago area sports business landscape.
  • Must be able to work well in a team environment interacting with multiple departments.
  • Must possess a positive attitude, professionalism, integrity, motivation, and a very strong work ethic.
  • Must be able to work flexible hours including events on nights and weekends.
  • Must be able and willing to travel as needed for meetings.

Apply for this position

Job Opportunity: Corporate Account Manager – Kansas Speedway

By Motorsports Student No comments »

Here’s another great job opportunity in NASCAR in the area of sponsorship and hospitality. Have a Happy Thanksgiving if you’re reading this today!!

Corporate Account Manager – Kansas Speedway (Kansas City, KS)

General Description:           

The Corporate Account Manager reports to the Director of Corporate Sales and Marketing to fulfill the duties and responsibilities listed below.  This position will work with all members of the Sales and Marketing team and involves weekend and occasional extended weekday hours as needed.  Frequent local travel is expected, and occasional out-of-town travel may be required.   The Director of Corporate Sales and Marketing or speedway management may assign additional duties and/or responsibilities.

Goals and Objectives:

The Corporate Account Manager is responsible for driving incremental sponsorship and hospitality revenue by qualifying leads & prospects, scheduling appointments, making detailed presentations, negotiating contracts and closing sales.  The Corporate Account Manager shall also be responsible for managing and servicing various corporate accounts.

Success shall be measured by reaching or exceeding sales targets assigned by the Director of Corporate Sales and Marketing.

Duties and Responsibilities:

  • Identify business development opportunities and close new sponsorship and hospitality sales to accomplish company revenue goals
  • Demonstrate technical selling skills and product knowledge to create and articulate compelling value propositions
  • Develop and grow a database of qualified leads through referrals, cold calls, face-to-face meetings, direct mail, email communication and professional networking
  • Manage and service various assigned corporate accounts while exhibiting active listening, trust, responsiveness and timely follow-through
  • Conduct industry intelligence to capitalize on selling opportunities within local, regional and national markets, and identify the emergence of trends and new competition
  • Enter and maintain detailed sales data in a customized CRM system
  • Represent Kansas Speedway at various company, community and networking events for the purpose of maximizing sales opportunities
  • Assist in the implementation of company initiatives as needed

Additional Skills:

  • Persuasive communicator with finely tuned relationship management abilities
  • Self-motivated with strong interpersonal and time management skills
  • Ability to thrive in a fast-paced, dynamic environment
  • Excellent attention to detail
  • Commitment to a team environment


  • Bachelor’s degree (B.A.) from a four-year college or university preferred
  • 3-5 years of sports marketing and/or relevant sales experience
  • Knowledge of on-site event planning and execution
  • Understanding of advertising, sales and marketing principles
  • Comprehensive computer skills and knowledge of Word, Excel and PowerPoint
  • Experience and knowledge of sports sponsorships and entertainment is preferred

To perform this job successfully, an individual must be able to carry out each essential duty satisfactorily including the proven ability to secure appointments, create professional presentations and close sales.  Acceptance of work hours customary in the field of sports/entertainment is necessary.

Apply for this position

Looking for Sponsorship? Read this.

By Motorsports Student No comments »

Most of us involved in racing, whether you’re earning a motorsports engineering degree or gearing up for a career in racing, are also involved in a race team or property. Maybe you’re a member of your school’s Formula SAE program or you’re involved with a race team outside of school.

If so, you’re probably doing what everyone else is around this time of year: looking for sponsorship.

Sponsorship is a touchy subject in the racing world – some people believe it doesn’t really exist, others treat it like it’s free money. But if you’re looking to make a career in racing, you need to get right with the concept of sponsorship as soon as possible – or you’ll be banging your head against a wall your whole career.

Sponsorship makes race cars go. That’s why it’s important to put in as much time off the track as you do on it. Here are a few great resources for learning about sponsorship, from other blogs and a page of resources!

Sponsorship Pricing: It’s too expensive versus it’s not worth it.

Your unfair advantage. (Or, cheating legally.)

Sponsorship Activation: Earning Your Money (and a Long-Term Partner)

Resources for Sponsorship: How to Get it, Keep it and More…


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