This is a great new job opportunity from Sonoma Raceway in California for a digital marketing and social media manager. It appears to be a newly created position for the racetrack, which is both surprising and exciting. A job for our generation!

You’ll notice that there is reference to sponsor activation – great to see that they realize this is a growing area of their marketing programs. And they require a level of professionalism and discretion – the thing that most properties are concerned about when enacting a social media and digital marketing program.

DIGITAL MARKETING & SOCIAL MEDIA MANAGER
Sonoma Raceway is looking for a Digital Marketing and Social Media Manager who will support the integration of communication plans into the overall marketing plan. This position assists in the planning, promotion & successful execution of Sonoma Raceway events, including but not limited to the NASCAR, NHRA, and INDYCAR series. You will be responsible for maintaining the voice & tone, communication, editorial calendar, and positive growth of all social platforms, corporate website and mobile app. This work will include but not be limited to creating dialogue around our three key events and the creation of graphics, photos, videos and other updates to enhance user experience and overall fan engagement.

The position will be expected to plan, organize and execute all digital content as a coordinated
effort across multiple platforms including our website, social channels, email marketing and
online advertising. This role must also take the lead in creating original content for the website,
social media and mobile app.

The ideal candidate will need to:
• Think beyond the daily 9-5 and work to create programs that leverage track assets with
sponsor assets in creating a first-class editorial calendar using media and content which
sets the tone for the raceway and sets it apart from competing venues.
• Accomplish goals utilizing established and emerging viral marketing platforms such as email
campaigns, mobile marketing and various social networking outlets to achieve
quick, direct and far-reaching exposure for Sonoma Raceway.
• Work closely with all departments and entities to help produce world class events and
ensure all aspects of the fan experience uphold raceway standards.

This position requires that the person interact with the Sales, Public Relations, Operations and
Ticketing departments on a regular basis, in addition to working with outside agencies, and will
be responsible for implementation of pre-event, at-event, and post-event digital marketing
programs including but not limited to social, website, email and advertising. Candidates must be
able to handle multiple tasks simultaneously and prioritize appropriately on a daily basis. This
position will report to the Director of Marketing.

Requirements:
• 3-5 years brand marketing experience required
• Online community management experience
• Specific experience with Facebook, Twitter, Instagram, Pinterest
• Strong background in creative writing and the understanding of proper voice & tone
• Video production a plus

Education:
Formal education in marketing and advertising, or equivalent combination of education and work
experience required.

Qualifications:
• Strong sense of professionalism and judgment in response to issues in the public social
media space
• Strong organizational skills and attention to detail
• Ability to multi-task on different projects with different requirements
• Ability to set clear goals and quantitatively measure them
• Knowledge of general business, marketing and advertising principles/practices
• Expert in social media, and today’s trending topics in motorsports
• Strong understanding and focus on customer service and being a “people person”
• Creative, fun and enthusiastic attitude
• Possess good communication skills; both verbal and written, as well as the ability to
make effective presentations before groups
• Strong time management skills and the experience of being an independent self-starter.
Candidate must be able to create their own calendar and meet deadlines without
constant supervision
• Proficient in Adobe Creative Suite, IOS, Windows and necessary software needed to
fulfill job duties

Benefits:
This is a full-time benefitted position that includes:
• Competitive salary
• Medical, dental, and other insurance benefits
• 401(k) plan
• Vacation and various paid holidays
• Cell phone

Qualified candidates should send resume and cover letter to: jobs@racesonoma.com

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Via TeamworkOnline:

POSITION TITLE:                   Consumer Marketing Manager

DEPARTMENT:                       Ticket Operations 

REPORTS TO:                        Director of Ticket Sales & Consumer Marketing

                                                 POSITION LOCATION:           Kansas City, KS

                                                 FLSA STATUS:                      Exempt

SUMMARY: 

Directly responsible for overall management and implementation of database and research programs focused on customer acquisition, registration, conversion and retention.  Primary responsibilities will focus on increasing revenue and return on investment as it relates to ticket sales campaigns and promotions through both traditional and digital sales campaigns.  Also responsible for analysis of each campaign and for developing reports that measure ROI against targeted databases.

SPECIFIC DUTIES:

• Work with internal stakeholders providing marketing support to drive business opportunities across sales and ticketing.
• Develop new avenues for marketing outreach through new media technologies.  Includes, but not limited to social networks, community development, web and mobile.
• Manage advertising agency relationship with a focus on ROI for all media efforts.
• Ensure marketing message and branding is consistent across all channels (including direct mail, e-marketing, etc)
• Responsible for centralizing all customer related data for Kansas Speedway.
• Manage and maintain profile information for current Kansas Speedway customers.
• Develop fan experiences and promotional efforts to enhance the relationship with current customers
• Coordinate internal acquisition of names, demographic and lifestyle information for integration into consumer and sponsor databases.
• Develop data segmentation and execution plans.
• Develop and execute strategies to improve new customer acquisition through the creation of new ticket promotions and marketing campaigns.
• Coordinate customer data interaction with NASCAR and other ISC properties.
• Work to develop tools to better collect and utilize customer data acquisition and targeting efforts.
• Lead the marketing efforts to retain first-time customers
• Manage ticket sales database including:
  • Establish and Improve ROI
  • Lead the development and implementation of a strategy aimed at customer retention and loyalty development
  • Integrate data mining tools to maximize target segmentation, customer retention and lead generation
  • Ensure legal compliance and maintain that the database is being used appropriately
• Analyze and recommend third party research options that fit the goals of the company and improve customer profiles and targeting.
• Lead consumer research activities and integrate insight into business value.
• Maintain detailed performance reports of campaigns including direct/eMktg, advertising, group sales, and ticketing.
• Identify and continually monitor best practices in database marketing/sales technology.
• Track customer buying trends to increase efficiencies and generate revenue in all marketing functions.
• Manage marketing and media budget for specific projects and campaigns.
• Other responsibilities as assigned by Director of Ticket Sales & Consumer Marketing.

QUALIFICATIONS: 

• 2-3 years of experience in event or sports marketing management.
• Project management skills including not limited to organization, scheduling, implementation and evaluation.
• Familiarity with marketing strategy, analytics, database structures and technologies.
• Bachelor’s degree in Marketing, Communications or related field.
• Strong written and verbal communication skills with emphasis on analysis and reporting.
• Innovative thinker with high integrity and confidentiality.
• Self-starter, dependable, strong people skills.
• Enthusiasm for and commitment to the company, Vision, Mission and Values.

PHYSICAL DEMANDS:

The physical demands described within the position description are representative of those that must be met by an employee to successfully perform the essential functions of this job. 

WORK ENVIRONMENT: 

The work environment characteristics described within the position description are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

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Here’s another great job opportunity in NASCAR for an entry-level position as a client services coordinator. Read on for more information!

Client Services Coordinator/Assistant

Non-exempt position

Qualifications:

• College degree preferred in business administration/marketing
• Excellent communication, organizational and writing skills
• Well organized with a strong attention to detail
• Proficiency in Microsoft Office software

This position requires candidate to have the ability to perform quality work on deadlines, with and without direct supervision, ability to interact professionally with other employees, clients and vendors, work effectively, efficiently and independently on assignments while understanding the need for clear and constant communication with clients, employees and departments.

Responsibilities include:

• Generate proposals and write collateral for sales team and individual reps as needed while maintaining a consistent look and design for prospective clients and current clients

·         Administrative duties:

o   Filing, phones, account list, receptionist duties, UPS, mailings, creating spreadsheets and word documents for data entry and tracking, etc.

• Sponsor/Client activation:
  • Assist with all aspects of Hospitality, Suites, Display, Signage, Program, etc. for all events (NASCAR Sprint Cup Series, Gift of Lights, Motorama and Summer series events), including but not limited to:
    • Generation and distribution of suite/hospitality information booklets
    • Communicating with vendors on set up/tear down, client lists
    • Working with event staff in each area to communicate client expectations and activation
    • Facilitate and execute client events, such as speed drives, facility rentals, etc.
• Research, track, analyze and collect information on local, state and regional businesses and their viability as sponsor/partners Post event wrap-ups: data collection of web, news print, photos, TV Eyes, Vocus
• Create and implement “welcome” package to go out for all new contracts to include all information needed pertaining to contract type (i.e. program specs, display information, etc.)
• Develop and maintain customer service surveys and evaluations for all corporate partnerships

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Here’s another inspiring NASCAR job opportunity from TeamworkOnline.com. The list of requirements shows a degree in marketing or communications, but I would encourage you to apply even if you have an engineering or non-marketing degree. You never know what hiring managers will look for when you’re more than a resume sitting in front of them – they may connect with your real-world experience and not care what degree you have!

Daytona International Speedway is the home of “The Great American Race”—the Daytona 500. The Daytona 500 is the biggest, richest and most prestigious race in America and annually kicks off the NASCAR Sprint Cup Series.  Although the Daytona 500 garners most of the attention, the enormous 480-acre motorsports complex boasts the most diverse schedule of racing on the globe—earning it the title of “World Center of Racing.”  In addition to nine major weekends of racing activity, featuring everything from NASCAR to the Rolex Sports Car Series to the American Motorcyclist Association and the World Karting Association, the Speedway is also booked for more than two solid months each year for testing and development of various race vehicles. Motorized meandering aside, rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, athletic games, photo “shoots,” production vehicle testing and police motorcycle training.

The Manager of Strategic Communications is a key role within the Daytona International Speedway (DIS) Marketing Department. The manager will be responsible for content development across all marketing channels, while working closely with the Senior Manager of Public Relations to ensure both internal and external messaging is consistent and on point with the DIS brand. This person must be an excellent writer who easily contributes with internal and external teams and partners.

Daily Responsibilities

• Initiate and develop content for all marketing communications materials, including marketing brochures, sales collateral, presentations, email campaigns and web site content.
• Develop creative, strategic marketing campaigns to drive ticket sales, engage fans and build the brand.
• Manage the execution of partner activation surrounding Daytona events, in conjunction with the Partnership Management team.
• Develop, implement and manage marketing/advertising/media performance measurements.
• Establish and build strong working relationships with team members and key external and internal stakeholders, especially DIS Public Relations and Ticketing, to ensure the successful delivery of communications strategy.
• Support and strengthen the DIS brand across all public facing channels in close partnership with the public relations team through consistent messaging and strategic positioning.

Event Responsibilities

• Develop, in conjunction with Sprint Vision, unique and interesting content for the in-house jumbotrons. Develop and maintain strong working relationship with the Sprint Vision team.
• Manage and oversee pre-race ceremonies, in conjunction with Senior Director of Marketing, including stage development and placement and timing and develop new and innovative ways to continue enhancing the pre-race fan experience.
• Manage logistics of special guests during event weekends including celebrity guests, pre-race entertainment, pace car drivers, etc.

Skills required

• Degree in marketing or communications
• Ability to work within a team to accomplish business goals
• Outstanding communication and interpersonal skills
• Self-starter who takes initiative and is able to work independently
• Exceptional writing, editing and multi-tasking skills
• Strong ability to think strategically, creatively and quickly
• Ability to coordinate and deliver multiple projects at once within strict deadlines

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Here’s a new job opening at Chicagoland Speedway and Route 66 Speedway for a Group Sales Manager. Don’t be scared off by the ‘manager’ title – the job description lists ‘bachelor degree preferred’ and doesn’t explicitly require a number of years of experience.

Here’s the full job listing, courtesy of Teamworkonline. Click on over to their website to apply!

This position is responsible for soliciting and servicing group, hospitality, and season ticket sales while also managing and motivating a sales staff consisting of full & part time staff members.

Company Conformance Statements

In the performance of their respective tasks and duties, all employees are expected to conform to the following:

• Perform quality work within deadlines with or without direct supervision.
• Interact professionally with other employees, customers and vendors.
• Work effectively as a team contributor on all assignments.
• Work independently while understanding the necessity for communicating and coordinating work efforts with other employees and organizations.

Job Responsibilities

• Prospect and sell new sales opportunities through the sale of group tickets and hospitality packages for Chicagoland Speedway and Route 66 Raceway.
• Aggressively build new relationships through cold calling, chambers, outside appointments and track tours.
• Responsible for servicing and up selling existing group tickets accounts.
• Involvement in race day activities, promotions for Chicagoland Speedway and Route 66 Raceway and outside functions including luncheons, business shows, conventions, etc.
• Must meet all predetermined activity and sales goals.
• Assists with creative concepts for production of group sales materials including brochures, fliers and all other   support materials.
• Develops professional relationships with current clients for referral leads.
• Maintain high level of customer service
• Ability to manage and motive a sales staff consisting of full and part time sellers

Performance Measures

• Accuracy in work produced.
• Ability to prioritize and manage numerous requests.
• Timeliness of delivery of services.

Qualifications

• Bachelor’s Degree preferred
• Sales and cold calling experience required
• Excellent communication and time management skills with friendly and professional demeanor.
• Must be able to work in a team environment interacting with multiple departments.
• Must be well-organized with attention to detail.
• Must possess a positive attitude, self-confidence, professionalism, integrity, motivation, and a very strong work ethic.
• Ability to work nights, weekends and holidays

Work Requirements

Usual office working conditions.  Occasional evening and weekend hours are required. Some work required in outdoor conditions.

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Wow – so many great job postings are coming in this week! This one is for a promotion coordinator at Atlanta Motor Speedway, which would be great for someone interested in media relations, marketing or communications.

Qualifications include a bachelor’s degree in Journalism, marketing or a related field, plus two to four years of relevant experience, or the equivalent combination of education and experience. The qualified candidate will possess excellent written and verbal communications skills, will be highly organized, and will possess a well-developed sense of initiative. Candidates should also have experience with new and emerging media platforms. Proficiency with Microsoft Office software, including Word and Excel is required.

Responsibilities Include:

• Assist Promotion Department
  • Reports to Dir. of Marketing & Promotion– duties assigned as necessary.
• Public Relations
  • Assist with planning all media events.
  • Primary planner of Thursday Thunder and Friday Night Drags media events.
  • Maintain relationships with local and regional tourism organizations to help promote events while utilizing all marketing assets available to AMS.
  • Liaison for all community PR events: Blood drives, etc.
  • Oversee Promotional Pace Car schedule for all appearances/track uses
  • Ensure all media guides and programs are archived properly.
  • Respond to all fan inquiries (AMS forums, phone, mail or email).
• Event Promotion
  • Brainstorm, with staff input, to find promotions to drive ticket sales.
• Advertising:
  • Assist with the planning and execution of marketing and advertising plans for all Speedway events.
  • Assist on tracking and reporting of success of all advertising campaigns.
  • Develop and maintain relationships with media/advertising partners.
  • Ensure successful execution of all track promotion & agreements with media/advertising partners.
  • Source quotes on all print projects.
  • Maintain archive of all promotional material produced.
  • Day-to-day contact with Ticketmaster for copy and photos.
• Event Weekend Responsibilities
  • Manage Media Center / Press Box on race weekend, including but not limited to scheduling, staffing, catering and logistics.
  • Assist with the coordination of event weekend credential requests including ordering credentials, approving external requests and assisting media with SMI Credential System.
  • Coordinate all promotion winners’ activities – assign worker to execute.
• Miscellaneous
  • Switchboard rotation at front desk until two weeks prior to race.
  • Assistant duties: deliver mail, UPS shipments and place all Office Depot orders.
  • Thursday Thunder/Friday Night Drags/Motorama/track event rental staffing as needed

Note: When you apply for this job online, you will be required to answer the following questions:

1. Do you have any corporate or ticket sales experience?
2. Please provide one promotional idea designed to sell tickets.

Apply for this position

Lots of great, non-technical jobs in NASCAR and here’s another one for an advertising manager at Atlanta Motor Speedway. This would be great if you’re getting a communications or media degree, or interned or had experience at an advertising agency. If you’re interested in this one, you might also like the communications manager positions at Atlanta Motor Speedway and Phoenix International Raceway.

Qualifications include a bachelor’s degree in Journalism, marketing or a related field, plus two to four years of relevant experience, or the equivalent combination of education and experience. The qualified candidate will possess excellent written and verbal communications skills, will be highly organized, and will possess a well-developed sense of initiative. Candidates should also have experience with new and emerging media platforms. Proficiency with Microsoft Office software, including Word and Excel is required.

Responsibilities Include:

• Assist Promotion Department
  • Reports to Dir. of Marketing & Promotion– duties assigned as necessary.
• Advertising:
  • Develop and maintain relationships with track media / marketing / advertising partners.
  • Strategize and coordinate marketing and advertising plan for all track events.
  • Evaluate and recommend advertising proposals.
  • Negotiate and place advertising with track marketing and advertising partners
  • Track and report on the success of all advertising campaigns.
  • Ensure successful execution of all track promotion & advertising agreements with track partners.
  • Source quotes on all print projects.
  • Maintain archive of all promotional material produced.
  • Day-to-day contact with Ticketmaster for copy and photos.
• Public Relations
  • Assist with planning all media events.
  • Primary planner of Thursday Thunder and Friday Night Drags media events.
  • Maintain relationships with local and regional tourism organizations to help promote events while utilizing all marketing assets available to AMS.
  • Liaison for all community PR events: Blood drives, etc.
  • Oversee Promotional Pace Car schedule for all appearances/track uses
  • Ensure all media guides and programs are archived properly.
  • Respond to all fan inquiries (AMS forums, phone, mail or email).
• Event Promotion
  • Brainstorm, with staff input, to find promotions to drive ticket sales.
• Event Weekend Responsibilities
  • Manage Media Center / Press Box on race weekend, including but not limited to scheduling, staffing, catering and logistics.
  • Assist with the coordination of event weekend credential requests including ordering credentials, approving external requests and assisting media with SMI Credential System.
  • Coordinate all promotion winners’ activities – assign worker to execute.
• Miscellaneous
  • Thursday Thunder/Friday Night Drags/Motorama/track event rental staffing as needed.

Note: When you apply for this job online, you will be required to answer the following questions:

1. Do you have any corporate or ticket sales experience?
2. Please provide one promotional idea designed to sell tickets.
3. Describe your advertising experience.

Apply for this position

Similar to yesterday’s job opening for a racing communications manager at Phoenix International, today we have a communications manager position opening at Atlanta Motor Speedway. Read on for the job description and click to TeamworkOnline at the bottom to apply.

Qualifications include a bachelor’s degree in Journalism, marketing or a related field, plus two to four years of relevant experience, or the equivalent combination of education and experience. The qualified candidate will possess excellent written and verbal communications skills, will be highly organized, and will possess a well-developed sense of initiative. Candidates should also have experience with new and emerging media platforms. Proficiency with Microsoft Office software, including Word and Excel is required.

Responsibilities Include:

• Assist Promotion Department
  • Reports to Dir. of Marketing & Promotion – Duties assigned as necessary
• Writing
  • Serve as the primary writer for all AMS communications including, but not limited to: promotional collateral, souvenir program, newsletters, email blasts and press releases.
  • Assist with creation of press release schedule for event promotion
  • Conduct research to find and write feature stories
  • Provide copy for external promotions & track collateral
  • Serve as the primary writer for all Legends and Drags events
• Public Relations
  • Assist with Public Relations initiatives by developing and maintaining relationships with local media outlets
  • Compile, analyze and create media placement reports for track events and initiatives utilizing VOCUS.
  • Ensure all local and national community events calendars are accurate and up to date with track events and activities.
  • Oversee archival of media clip file and reporting on media placement.
  • Edit and update all track media guides for NSCS and Legends events.
• Marketing
  • Assist with copy writing for brochures, flyers, print ads, online ads, billboards, etc.
  • Assist in the creation and execution of video elements to tell the stories of the track.
  • Generate story ideas for Souvenir Program
  • Work in tandem with Track Graphic Designer to create track sales & marketing collateral.
• Intern Program
  • Reach out to colleges with sports management programs to recruit high-caliber interns.
  • Manage day to day activities of interns.
  • Assist in interviewing process of interns.
• Event Promotion
  • Brainstorm, with staff input, to find promotions to drive ticket sales.
• Miscellaneous
  • Switchboard rotation at front desk until two weeks prior to race.
  • Staffing for Media Events as needed

Note: When you apply for this job online, you will be required to answer the following questions:

1. Do you have any corporate or ticket sales experience?
2. Please provide one promotional idea designed to sell tickets.

Apply for this position

The Manager of Communications will implement and help manage specific projects related to the successful execution of Phoenix International Raceway communications and outreach, securing high volume placement, and identifying opportunities. The Manager will also assist in developing successful short-and long-term communications strategies.

The role requires strong interpersonal skills and excellent verbal and written communication skills.

Responsibilities/Duties/Functions/Tasks

• Creating and implementing strategic and integrated communications plans using a wide range  of communications tactics to support programmatic and organizational efforts
• Conceptualizing compelling story ideas and drafting well-researched story pitches that result in media placements
• Drafting, editing and disseminating communications materials such as press releases, media/photo advisories, website and other materials as required
• Building and maintaining strong working relationships with local and national media, as well as fellow communications professionals within the motorsports community
• Arranging and covering radio, print, online and television interviews/appearances as required
• Working with Director of Communications to manage all media credentials application approvals and processes
• Coordinating specific public relations tasks and/or events with other departments and managing the implementation of these projects as necessary
• Managing all media center logistics, processes and staff for all event weekends
• Developing strong relationships with other NASCAR tracks. Serving as liaison and point of contact for track relationships.
• Managing proactive and ongoing NASCAR/ISC industry relationships.
• Working with Director of Communications and Consumer Marketing department to develop and implement creative and engaging digital communication plans
• Media guide and souvenir program production.
• Perform superior care and service to internal and external customers.
• Perform quality work with deadlines with or without direct supervision.
• Interact professionally with other employees, customers and vendors.
• Work effectively as a team contributor on all assignments.
• Work independently while understanding the necessity for communicating and coordinating work efforts with other employees and organizations.
• Other duties as assigned.

Performance Measures

• Managing the media center operations expenses and staffing expenses to maintain budgetary integrity for each event.
• Generate incremental increases in media exposure through increased number of live TV news hits and local print media coverage during race weekend.
• Work across the organization to create measurable goals for promotional events (i.e. driver appearances, press conferences) and identify strategies to meet and exceed those goals.

Qualifications

• BA/BS, Communications or related
• 1-3 years of communications/public relations experience
• Proficient in Microsoft Office Suite

Supervisory Responsibilities

Management of temporary seasonal media center personnel

Work Requirements

• Usual office working conditions.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential responsibilities, duties, functions and tasks.

Special Position Requirements

• Available to work all professional race event weekends.
• Position may require travel as requested.

Apply for this position