Summary:

Richmond International Raceway hosts two NASCAR race weekends annually and is searching for an outstanding team player to join our organization. This position is an integral piece of our overall marketing plan and is involved in many different facets of retaining and recruiting NASCAR fans. This position focuses heavily on ticket sales, strategy and trends, as well as direct marketing to existing and prospective fans.

Essential Responsibilities and Duties:

• Responsible for implementation and analysis of the direct marketing plan, including but not limited to email marketing (segment and content building), direct mail pieces, call campaign scripts and messaging, ticket renewals, and Contact Center messaging
• Develop strategies to drive consumer ticket sales, including recruiting new fan segments and creating and promoting ticket packages
• Oversee all promotions with media partners of RIR, including negotiating added promotional value with existing media partners, evaluating new promotional proposals, and tracking and shipping of all promotional inventory.
• Ensure that the prospect collection and conversion goals are met with the intention of converting sales. Conduct all sweepstakes and develop new strategies for data collection.
• Collaborate with the Consumer Marketing team to develop added value programming to the event as well as a “Fan 101” platform to engage and educate fans on-site during race weekend.
• Assist in developing a Loyalty Program that recognizes and rewards engaged fans
• Represent RIR at outbound events in the community, promoting awareness and ticket sales
• Assist in ticket fulfillment and mailing
• Interact with customers by responding to fan feedback post-event
• Other duties as assigned by Consumer Marketing Manager

Qualifications and Requirements:

• Bachelor’s Degree in Marketing, Advertising, Sports Management or related field
• Ability to think creatively and offer a unique and fresh perspective to industry challenges
• Basic Creative/Design skills (knowledge of Photoshop a plus, but not required)
• Promotional Experience
• Must be detail- and deadline-oriented.
• Must possess strong organizational skills and the ability to work on multiple projects simultaneously.
• Ability to work independently and as a team. Take ownership of projects from start to finish, including obtaining approvals from Senior Management, and collaborate within the Consumer Marketing department and with other departments as needed.
• Must be a team player, self-starter and professional
• Must be able to work evenings and weekends, as required

Richmond International Raceway offers a competitive salary and benefits package. If you wish to be a part of this exciting, fast paced organization and you meet the requirements listed above, please reply with a resume, cover letter and salary requirements. NO PHONE CALLS OR E-MAILS PLEASE.

Note: When you apply for this job online, you will be required to answer the following questions:

1. Please indicate salary requirements

From our friends at TeamworkOnline.com a new racing job opportunity at NASCAR. I love seeing new motorsports marketing job opportunities because it tells me that our sport is continuing to grow.

Manager, Partnership Marketing – NASCAR (New York, NY)

We are looking for a Manager, Partnership Marketing to join our team in NASCAR’s New York City office. This individual will support Partnership Marketing account team in managing Official Partner business, inclusive of – contract fulfillment, research, creative review& approval, strategic sales support, etc.

Duties include but are not limited to:

• Strategically support the Partnership Marketing account team on maintaining and growing partner activation in NASCAR
• Work across business units to maximize and execute partner integration into NASCAR programs
• Support in day-to-day management of NASCAR creative approval process. Includes providing relevant content and insights to business unites on partner activation trends.
• Assist on execution and content production for key NASCAR yearly business meetings including B2B Platforms, Partner planning meetings, etc.
• Create & distribute NASCAR marketing & sponsorship activation reports to key department and partners to further promote best practices.

Required skills/experience:
• B. A. from four-year College or university; 7 years related experience and/or training; or equivalent combination of education and experience.
• 45 % travel required including weekends.

The ideal candidate is a creative, conceptual and strategic thinker with excellent attention to detail; must have the ability to establish and maintain relationships, and demonstrate strong written and oral communication skills.

Apply online at www.employment.nascar.com

EOE

NASCAR is committed to fostering a diverse, multicultural work environment

From our friends at TeamWork Online – a great entry-level job in motorsports:

Public Relations/Public Affairs: Internet Communications

NASCAR seeks a talented professional to join our Integrated Marketing Communications team in the position of Manager, Content Communications based in our Daytona Beach, FL, office.

NASCAR’s Manager, Content Communications, will be responsible for the overall management and strategy for NASCAR’s home media website – NASCARMedia.com – and primary supervisor for day-to-day updating and maintenance of the site, including some weekends working from Daytona Beach and from the race track. Assisting with the direct development of an editorial content calendar and creating and implementing new and expanded features for the website, including podcasts, videos, widgets, photo galleries, social media and other creative enhancements. Serving as day-to-day supervisor for junior executives.
Duties include, but are not limited to:
Primary day-to-day manager of NASCARmedia.com maintenance vendor, American Eagle.

Assist with direct development of an editorial content calendar and creating and implementing new and expanded content for the website such as podcasts, video, widgets, photo galleries, social media and other creative enhancements.
Serve as day-to-day manager for junior executives; responsible for their growth and development.

Supervise development of video and audio for media use, including live streaming video.

Create and distribute monthly Content Communications monitoring reports, as well as manage relationships with monitoring services including TV Eyes and Cision.

Work with track media facilities to ensure all of them meet NASCAR Integrated Marketing Communications standards and guidelines. Assist with track facilities planning.

Assist with all Content Communications needs in the Integrated Marketing Communications Department, including photography needs each week, as well as provide proactive media relations support.

Assist NASCAR Statistics personnel with its work including Network Operating System (NOS) and database maintenance.

Assist with managing relationships with media partners, including NASCAR.com, STATS and Getty Images.

Assist, when needed, with other Integrated Marketing Communications (IMC) Content Communications responsibilities.

Approximate travel 45 percent, including weekends.
Required Skills/Experience:
Bachelor’s degree (B. A.) from four- (4) year college or university; or five (5) years Public Relations or Internet experience and/or training; or equivalent combination of education and experience.

NASCAR offers an exciting fast paced environment with competitive pay and outstanding benefits including 401(k) eligibility after 30 days.

EOE

NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered.

To apply, please click over to TeamWork Online.

NASCAR is looking for a dynamic marketing professional who will be responsible for developing and executing large and small scale, consumer-focused events for the purpose of engaging new and existing fans with the NASCAR brand.

The ideal candidate will manage budgets, agencies and staff. Work closely with all NASCAR departments to leverage and integrate industry assets in ways that meet both NASCAR and sponsor interests. Measure and report results. Manage all aspects of event marketing, including strategic planning, marketing/media planning, creative development, hospitality, talent support and procurement, on-site optics and operations, and formal recap to the industry. Strategically tie event marketing initiatives to key NASCAR goals, targets and Seasons.
Duties include, but are not limited to:

• Develop and implement an annual event marketing plan that leverages NASCAR and industry resources and supports key NASCAR strategies.
• Secure and direct staff and agency efforts.
• Develop and manage event marketing budget.
• Measure and report results.

Approximate travel required is 10-20%, including weekends.

A Bachelor’s Degree or equivalent is preferred with at least seven years related experience in event marketing; must be well organized, detail oriented and have the ability to manage multiple projects concurrently; the ideal candidate is a results driven, strategic thinker with excellent written and verbal communication skills; Motorsports and/or agency experience is a plus.

Please apply online at: http://employment.nascar.com

EOE

NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered
Note: When you apply for this job online, you will be required to answer the following questions:

1. Yes/No: I have at least seven years experience in event marketing?
2. Yes/No: I am willing to travel up to 30% of the time?

NASCAR is looking for a talented leader to join our NASCAR K&N Pro Series in the position of Series Director based in Concord, NC R&D Center.

Responsibilities include, but are not limited to the following:

• Phone work – answers questions about rules and procedures, sets up track schedules, works with tracks, talks with racers and chassis builders.
• Calls the race from the tower during the event.
• Manages all technical aspects during inspection
• Paperwork — keeps up with rules, updates, sets times for event schedules, payroll, race recap, with track after each event.
• Computer work – keeps records of all forms and schedules, sign in list for individual events, sets up the presell of tickets for next event, keeps a monthly file for expense reports.
• Visits the race and chassis builder shops when asked.
• Schedules duties for officials at tracks.
• Manages all aspects of the operation of the Series.
• Calls track and arranges time schedule for event. Setups presell of tickets for each event.
• Prepares all forms, documents, entry blanks and such for events.
• Meets with promoters.
• Sets up garage area, checks facility for safety and makes sure everything is functional.
• Follows through with schedule of inspections during pre race and qualifying. Makes sure inspectors are doing required schedule of work.
• Qualifying rounds followed by main event and technical inspections after conclusion of both.
• Meets with promoters to pick up checks if needed. Recaps event and talk about weekend.
• Does payroll, all verification sheets, race recap report and complete file for event.
• Approximate travel 50%, including weekends.

Qualifications include the following:

• High school diploma or general education degree (GED) and ten plus years of related experience and/or training; or equivalent combination of education and experience. Race team or track promotion experience preferred.

Please apply online at: http://employment.nascar.com

NASCAR offers an exciting fast-paced environment with competitive pay and outstanding benefits including 401(k) eligibility after 30 days.

EOE

NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered.