Archive for the ‘Careers in Motorsports’ category

Job Opportunity: Manager of Community Outreach – Homestead-Miami Speedway

July 16th, 2014

This is an interesting position available for a marketing pro who specializes in community outreach. Great for all you marketing and business majors who want to work in NASCAR!

Manager of Community Outreach – Homestead-Miami Speedway (Homestead, FL)

Summary: Homestead-Miami Speedway is seeking a Manager of Community Outreach. We are looking for a creative and enthusiastic individual who is interested in learning in all aspects of marketing to create and manage community outreach programs tied to Homestead-Miami Speedway.

The ideal candidate must be enthusiastic about promotion, preferably with a working knowledge of, and passion for, motorsports.

Essential Duties and Responsibilities include the following (other duties may be assigned):
• Reach out to current fans and potential future fans to drive awareness and social interaction
• Represent HMS at local and regional events, festivals, and various other assigned events
• ENGAGE guests while disseminating various promotional information on HMS events
• Collect database information
• Sell HMS event tickets at promotional events
• Operate and maintain promotional equipment; including but not limited to: HMS truck/trailer, show car(s), tents and other items as necessary
• Work with HMS’ media agency to run in-market media promotions
• Work with HMS’ current and potential corporate partners to activate their sponsorships in a manner that helps drive ticket sales for HMS and meets the goals of partner(s)
• Develop and manage the HMS Kids Club
• Manage fan experience elements on race weekend to include, but not limited to, leaderboard, kids zone, and concerts
• Design, implement and execute the overall strategic plan for the HMS Foundation
• Manage the HMS Foundation budget
• Develop new, creative and impactful programs that benefit the local community, while enhancing the HMS brand within it
• Create fundraising events for the HMS Foundation
• Strategic planning of long?term goals
• Build meaningful partnerships with local Chambers and CVB’s
• Attend Chamber and CVB events as necessary
• Remain aware of trends in the industry and marketplace
• Work event nights, weekends and holidays as assigned (i.e. attend community events and programs)
• Represent the team at various community events, such as festivals, sporting events, community events etc. with the responsibility of informing the community about the track and the foundation
• Perform other duties and responsibilities as assigned

Qualifications: The successful candidate will be creative, highly motivated, organized and a team player with attention to detail and demonstrated ability to multi-task. Candidate is expected to bring a positive attitude to the workplace, to be cheerful, engaging, cooperative and productive, and to perform additional duties as required for the efficient operations of the Speedway.

• Must possess strategic and creative thought to spur fresh ideas driving ticket sales and revenue
• Customer service focus; committed to catering to the customer
• Bilingual a plus
• Highly effective interpersonal skills, problem-solving abilities, and leadership skills required
• Ability to effectively present information to management and respond to complaints
• Self-motivation
• Proficient in Microsoft office software and database management
• Proven ability to multitask in a fast-paced environment
• Flexibility to work necessary hours including evenings, weekends & holidays
• Ability to manage budgets effectively
• Ability to routinely carry up to 50 pounds
• Must possess valid driver’s license and ability to drive large truck/trailer
• Excellent people skills, with an ability to interact professionally with internal and external clients at all levels within an organization
• Understanding of racing, including an appreciation of the fan experience
• Must be able to work cooperatively in a team setting

Work Requirements
• Usual office working conditions. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential responsibilities, duties, functions and tasks.
• Special Position Requirements
• Position may require travel as needed.

The Speedway has been open since 1995 following an initiative to spur economic recovery in the aftermath of Hurricane Andrew. The 650-acre facility is active more than 280 days per year and will host NASCAR’s championship races during Ford Championship Weekend (November 14-16, 2014) for the 13th consecutive year. The NASCAR Sprint Cup Series championship Ford EcoBoost 400 is broadcast live on TV and radio to 200 countries in 24 languages. Homestead-Miami Speedway, featuring a 1.5-mile oval and 2.21-mile road course, generates more than $250 million annually for the region.
Please attach cover letter, resume, and start-date availability.

Apply for this position

Multiple Racing Jobs Available on NASCAR Camping World Truck Series Teams

July 9th, 2014

According to Jayski.com, the #13, #88, #98 NASCAR Camping World Truck Series Teams of ThorSport racing are hiring for multiple positions in their Sandusky, Ohio race shop.  Available positions include: Fabricators, Welders, Mechanics, Paint & Body and Pit Crew Members. Qualified applicants should send a resume to jobs@thorsport.com or fax to (419) 609-9247. This would be a great way to get involved at the ground level of a NASCAR team. There may be less competition for the positions, as well, since they are located in Ohio instead of North Carolina. It’s worth applying, even if you’re not sure if you’re qualified, especially since they’re not providing a list of qualifications.

Job Opportunity: Business Development at Dover International Speedway

June 29th, 2014

Here’s a new job opening in NASCAR from TeamworkOnline.com. The opportunity is for a business development associate at Dover International Speedway. The part that I find interesting is the emphasis on research within the industry and outside of NASCAR. Great for a marketing professional in any sports field.

 

Business Development Representative/Sr. Business Developnent Representative – Dover International Speedway (Dover, DE)

MAJOR FOCUS:

Business development for the company:

1) To actively market our portfolio of products to local, regional, and national companies

2) To close new business in group ticket sales, suites, fan zone, and partnerships

3) To design & compose sales presentations

4) To conduct & analyze related market research

5) To develop large scale tiocketing programs for local and regional businesses.

ESSENTAL FUNCTIONS:

• Arranges appointments, networks, and prospects for new business opportunities
• Executes extensive cold calling via phone and e-mail
• Maintains a thorough working knowledge of the NASCAR/motorsports industry.
• Researches industry trends within NASCAR/motorsports including new categories, sponsors, teams, agencies, driver changes, etc.
• Researches various non-NASCAR sports trends including promotions, categories, and strategies
• Effectively composes sales presentations under short deadlines, primarily via PowerPoint
• Maintains an organized, accurate record of all current and perspective customers/clients, via SalesForce
• Maintains an organized, accurate weekly record of all sales activities such as call volume, appointments, pending leads, etc, via SalesForce
• Participates in all major events, special events, and other events as needed
• Assists with all event responsibilities regarding race day operations
• Provides exceptional customer service
• Works safely, complying with all established safety rules and regulations
• Communicates effectively with co-workers, supervisors and guests
• Follows all relevant policies and procedures

ADDITIONAL FUNCTIONS:

• Performs additional duties as assigned

REQUIREMENTS / EDUCATION:

• Bachelor’s Degree in Business, Sports Marketing or related field required
• 3-5 years of corporate sales experience required, with documented track record of delivering results
• Must possess a valid driver’s license (some travel required)
• Must possess proven organizational skills
• Must have superior oral and written communication skills
• Must possess well-developed interpersonal skills
• Must be able to set and achieve high standards of performance
• Must possess excellent analytical, problem solving, critical thinking and decision-making skills
• Must be a self-starter with a strong work ethic and positive attitude
• Must be a team player, willing to contribute to the benefit of the entire team
• Must be able and willing to work long hours, including weekends
• Must present an overall professional appearance
• Must be proficient in Microsoft Word, Excel and PowerPoint

ORGANIZATION RELATIONSHIPS:

Accountable to: Manager – Business Development
Accountable for: N/A
Dover International Speedway, Inc. is an equal opportunity employer.
Women, minorities, and individuals with disabilities are encouraged to apply.

Apply for this position

NASCAR Job Opportunity: Manager of Media Relations – Martinsville Speedway

June 25th, 2014

Another great example of a potential job in NASCAR that you can get direct experience for outside of the racing industry if you want or have to.

Manager of Media Relations – Martinsville Speedway (Ridgeway, VA)

Martinsville Speedway seeks to hire a Manager of Media Relations to lead initiatives tied to information dissemination, promotion and ticket sales of the Speedway’s major events.

Essential Duties/Functions:

  • Excellent writing skills in order to contribute to editorial content on the website, souvenir event programs, engage media and convey the nuances of motorsports in a non-traditional racing market
  • Aggressively generate fresh, creative story angles and sources to provide to both local and national media across multiple beats (motorsports, lifestyle, business, entertainment) on a year round basis
  • Work closely with the Speedway staff to develop media relations initiatives related to the promotion and ticket selling of the Speedway’s major events
  • Seek out new opportunities in emerging markets with media; and seek out opportunities to gain news placement in the absence of media (video on ftp site etc.)
  • Maintain an accurate and timely distribution list of local, regional and national media (individuals and outlets) and other stakeholders
  • Create and coordinate media events at the facility and outside the facility, including publicity and promotions
  • Schedule, implement and edit of videos, podcasts, event video wrap-ups for distribution to local, regional, national media and other stakeholders throughout the year
  • Actively contribute to staff meetings new ideas integrating media relations efforts aimed at increasing both media coverage and ticket sales
  • Coordinate and execute press conferences
  • Respond to requests for information from the media
  • Work in the media center and press box during event weekends
  • Provide current information along with updates to series PR representatives to include in media guides etc.

Specific Job Knowledge/Skills/Ability:

  • Journalism: excellent writing skills; familiarity with AP Style (will be expected to author feature stories, press releases, website content and sales brochures)
  • Possess working knowledge of social media channels (Twitter, Facebook, YouTube, etc.)
  • Establish and maintain cooperative relationships with representatives of the racing industry
  • Proactive and creative media relations outreach skills
  • Proficient and comfortable shooting video and the video editing process
  • Highly organized, resourceful and able to manage multiple projects simultaneously
  • Ability to work well with different personalities in a fast-paced environment
  • Enterprising and self-starter with the ability to work with minimal supervision
  • Knowledge of motorsports, with a strong desire to learn more
  • Ability to handle highly sensitive and confidential information
  • Exceptional interpersonal and telephone skills
  • Knowledge of Microsoft Word Office Suite (Excel, PowerPoint, Publisher, and Outlook)
  • Prepare or edit organizational publications for internal and external audiences
  • Available to work non-traditional hours in conjunction with events
  • Position may require travel as needed

Apply for this position

Job Opportunity: Manager of Advertising & Promotions – Daytona International Speedway

June 3rd, 2014
Manager of Advertising & Promotions – Daytona International Speedway (Daytona Beach, FL)

Daytona International Speedway is the home of “The Great American Race”—the Daytona 500. The Daytona 500 is the biggest, richest and most prestigious race in America and annually kicks off the NASCAR Sprint Cup Series. Although the Daytona 500 garners most of the attention, the enormous 480-acre motorsports complex boasts the most diverse schedule of racing on the globe—earning it the title of “World Center of Racing.” In addition to nine major weekends of racing activity, featuring everything from NASCAR to the Rolex Sports Car Series to the American Motorcyclist Association and the World Karting Association, the Speedway is also booked for more than two solid months each year for testing and development of various race vehicles. Motorized meandering aside, rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, athletic games, photo “shoots,” production vehicle testing and police motorcycle training.

Qualifications

  • College degree, preferably in related business field, i.e. Marketing, Sports Management
  • Two years marketing experience preferably, but not limited to, media buying and/or sports marketing
  • Strong organizational, creative, verbal and written communications skills
  • Working knowledge of word processing, spreadsheets, presentation and database programs within a Windows environment.
  • Valid drivers license

Daily Responsibilities:

  • Act as primary liaison with DIS media agency of record and work together to formulate and- execute media strategy for all DIS events media efforts
  • Negotiate added value TV, radio and print promotions, as well as interview opportunities, with media buy partners and trade partners, with a focus to increase promotional and added value advertising each year
  • Distribute promotional inventory to TV and radio media as well as promotional partners including tickets, copy points, collateral, b-roll, logos, spots, etc.
  • Manage DIS Tours outdoor and tourist publication advertising (make budget recommendations, manage contract renewals and serve as liaison for creative needs)
  • Recap and provide analysis on annual media spends, added-value promotions and social media initiatives, identifying successes and growth opportunities for the future
  • Work closely with Digital Marketing Manager on all digital strategies, ensuring alignment between paid media plans, social media and added value promotions

Event Responsibilities:

  • Coordinate logistics for radio remotes during events including credentials, phone & ISDN line needs, driver and celebrity interviews, etc.
  • Coordinate VIP experiences for promotional grand prize winners
  • Manage the pre-race Checkered Flag Committee subcommittee which is responsible for all pre-race ceremonies VIP event preparations
  • Serve as liaison with event production company for all pre-race ceremonies VIPs, dignitaries and special presentations
  • Secure and handle logistics for national anthem performers, invocation ministers, and color guards for all events
  • Assist in Gatorade Victory Lane as needed with team/driver hats, trophy, champagne distribution, etc.

Apply for this position

Job Opportunity: Marketing and Promotions Coordinator – Atlanta Motor Speedway

May 28th, 2014

This is a really great racing job opportunity in NASCAR for a relatively entry-level position at Atlanta Motor Speedway. I love that they ask for ticket sales ideas – you can tell what their focus is right from the application and it’s an out-of-the-box question for which an out-of-the-box answer will show your uniqueness and individuality.

Click over to our friends at Teamworkonline.com to apply!

 

Marketing and Promotions Coordinator – Atlanta Motor Speedway (Hampton, GA)

Qualifications include a bachelor’s degree in Journalism, marketing or a related field, plus two or more years of relevant experience, or the equivalent combination of education and experience. The qualified candidate will possess excellent written and verbal communications skills, will be highly organized, and will possess a well-developed sense of initiative. Proficiency with Microsoft Office software, including Word and Excel is required. Experience with Photoshop, IMovie and video editing a plus.

Responsibilities Include:

•   Assist Promotions Department

•   Reports to Dir. of Marketing & Promotion – Duties assigned as necessary

•   Writing

•   Serve as the primary writer for all AMS communications including, but not limited to: promotional collateral, souvenir program, newsletters and press releases.

•   Create press release schedule for event promotion with approval by Dir. of Marketing & Promotion

•   Conduct research to find and write feature stories; story approval by Dir. of Marketing & Promotion.

•   Provide copy for external promotions & track collateral

•   Serve as the beat writer for all Thursday Thunder & Legends events

•   Public Relations

•   Assist the Dir. Of Marketing & Promotion with Public Relations initiatives by helping develop and maintain relationships with local media outlets.

•   Compile, analyze and create media placement reports for track events and initiatives.

•   Ensure all local and national community events calendars are accurate and up to date with track events and activities.

•   Oversee archival of print clippings, providing Dir. of Marketing & Promotion copies of stories placed.

•   Make sure all media guides and programs are archived properly.

•   Marketing

•   Work with Director to write copy for brochures, flyers, print ads, online ads, billboards, etc.

•   Assist the Dir. of Marketing & Promotion in the creation and execution of video elements to tell the stories of the track.

•   Generate story ideas for Souvenir Program with Dir. of Marketing & Promotion Work in tandem with Track Graphic Designer to create track marketing collateral.

•   Sources quotes on all print projects.

•  Work with team PR reps and NASCAR to book drivers for week of race call-in schedule.

•  Work with interns to update NASCAR/AMS media guide.

•   Event Promotion

•   Brainstorm, with staff input, to find promotions to drive ticket sales.

•   Miscellaneous

•   Switchboard rotation at front desk until two weeks prior to race.

•   Staffing for Media Events as needed

This is a non-exempt position.

Note: When you apply for this job online, you will be required to answer the following questions:

1. 1.What are three promotional ideas that you have to drive NASCAR ticket sales?

Racing Job Opportunity: Media Relations Manager at Homestead-Miami Speedway

May 13th, 2014

Here’s a great job opportunity from NASCAR’s Homestead-Miami Speedway for a Media Relations Manager. I love this position as a way to get into the sport, because you touch so many aspects of an organization and the industry, and you make tons of connections. It’s a great starting point for someone who wants to be on the business side of the sport but maybe isn’t sure what aspect of it.

Here’s the job description from TeamworkOnline:

Homestead-Miami Speedway seeks to hire a Manager of Media Relations to lead all initiatives tied to information dissemination, promotion and ticket sales of the Speedway’s major events, highlighted by: Ford Championship Weekend, the Championship finales of the NASCAR Sprint Cup, Nationwide and Camping World Truck Series.

Essential Duties/Functions:

  • Work closely with the Speedway staff to develop media relations initiatives related to the promotion and ticket selling of the Speedway’s major events
  • Excellent writing skills in order to contribute to editorial content on the website, souvenir event programs, engage media and convey the nuances of motorsports in a non-traditional racing market
  • Aggressively generate fresh, creative story angles and sources to provide to both local and national media across multiple beats (motorsports, lifestyle, business, entertainment) on a year round basis
  • Seek out new opportunities in emerging markets with media; and seek out opportunities to gain news placement in the absence of media (video on ftp site etc.)
  • Maintain an accurate and timely distribution list of local, regional and national media (individuals and outlets) and other stakeholders
  • Create and coordinate all media and fan events at the facility and outside the facility, including publicity and promotional “stunts”
  • Schedule, implement and edit of videos, podcasts, event video wrap-ups for distribution to local, regional, national media and other stakeholders throughout the year
  • Actively contribute to staff meetings new ideas integrating media relations efforts aimed at increasing both media coverage and ticket sales
  • Coordinate and execute press conferences
  • Respond to requests for information from the media or designate another more appropriate Homestead-Miami Speedway executive as an information source
  • Manage media center and press box during event weekends. This includes: supplies, food and beverage, press releases, quotes, press conferences, post-qualifying and post-event interviews and the distribution of information to media and general public. This also includes management of part-time staffs.
  • Manage and supervise interns and volunteer staff, assigning tasks and projects, communicating consistent expectations; manage projects to successful completion
  • Monitor and maintain media clip book related to Homestead-Miami Speedway, its partners and sponsors
  • Provide current information along with updates to series PR representatives to include in media guides etc.

Specific Job Knowledge/Skills/Ability:

  • Journalism: excellent writing skills; familiarity with AP Style (will be expected to author feature stories, press releases, website content and sales brochures)
  • Establish and maintain cooperative relationships with representatives of community, consumer, and civic groups
  • Proactive and creative media relations outreach skills
  • Proficient and comfortable shooting video and the video editing process
  • Highly organized, resourceful and able to manage multiple projects simultaneously
  • Ability to work well with different personalities in a fast-paced environment
  • Enterprising and self-starter with the ability to work with minimal supervision
  • Knowledge of motorsports, with a thirst to learn more
  • Ability to handle highly sensitive and confidential information
  • Exceptional interpersonal and telephone skills
  • Knowledge of Microsoft Word Office Suite (Excel, PowerPoint, Publisher, and Outlook)
  • Prepare or edit organizational publications for internal and external audiences.
  • Available to work non-traditional hours in conjunction with events
  • Possess working knowledge of social media channels (Twitter, Facebook, YouTube, etc.)

Work Requirements:

  • Usual office working conditions. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential responsibilities, duties, functions and tasks.
  • Position may require travel as needed.

The Speedway has been open since 1995 following an initiative to spur economic recovery in the aftermath of Hurricane Andrew. The 650-acre facility is active more than 280 days per year and will host NASCAR’s championship races during Ford Championship Weekend (November 14-16, 2014) for the 13th consecutive year. The NASCAR Sprint Cup Series championship Ford EcoBoost 400 is broadcast live on TV and radio to 200 countries in 24 languages. Homestead-Miami Speedway, featuring a 1.5-mile oval and 2.21-mile road course, generates more than $250 million annually for the region.

You can apply here.

Now Available: The Sponsorship Seeker’s Toolkit, Fourth Edition

April 30th, 2014

If you’re in any form of racing, you know there’s everything to learn about sponsorship marketing and how to keep sponsors happy. But there isn’t much credible information out there on how to do that. Two of my favorite resources on the subject are the DirtyMouth blog on racing sponsorship and motorsports marketing and Kim Skildum-Reid and Anne-Marie Grey’s Sponsorship Seeker’s Toolkit.

Kim and Anne-Marie created this toolkit back in the 1990’s, but they’ve done a great job of continually updating it as sponsorship trends change and new tools are
made available. While many of their practices apply more to businesses and non-profits, a lot of what’s written about can be directly applied to racing and other adrenaline sports. The reason we’re sharing today is that a new edition has been released for the first time since 2008 and we’re looking forward to getting our hands on it as much as you might be.

This edition includes social media integration strategies, proposals and case studies that were not included in previous toolkits.

If you’re interested, I highly recommend you check it out here. I pre-ordered the hard copy, which doesn’t come out for another few weeks, but you can get the Kindle Edition (which you can also read on any device, not just a Kindle) instantly though Amazon. Enjoy!!

Job Opportunity: Communication Manager – International Speedway Corporation

April 22nd, 2014

This is a great racing job opportunity if you’re looking for a career in motorsports – a communications manager position with International Speedway Corporation. If you’d like to apply, please click over to Teamworkonline.com!

Communication Manager – International Speedway Corporation (Daytona Beach, FL)

Summary

Responsible for managing the non-financial communication and public relations functions for International Speedway Corporation. This position will report to the Sr. Director of PR at Daytona International Speedway and will work closely with ISC Executive Leadership team, as well as various departments within ISC and the company’s individual business units.

Primary duties and responsibilities include
Assist in the development of the annual non-financial communication plan for ISC, focused on generating positive coverage for major corporate initiatives, reaching target audiences, capitalizing on positive business trends for media coverage, and positively integrating ISC and its brands into the news narrative locally and nationally.

Prepare non-financial communications materials including press releases, messaging, Q&A documents, pitch materials, op-eds and Letters to the Editors, and other collateral as directed by supervisor for the following areas:

  • Corporate developments such as ONE DAYTONA and Kansas development
  • Public affairs and governmental issues
  • Sustainability initiatives
  • Corporate partnerships and sponsorship trends
  • Executive presentations and speaking engagements
  • Website content
  • Other areas as directed by supervisor

Respond to media inquiries and when appropriate, act as company spokesperson.

Build relationships with key local and national media, ISC Business Unit PR staff, key industry personnel such as the NASCAR IMC staff, and media outlets that reach existing and new fan target segments.

Collaborate closely with ISC social media managers on all communication efforts to maximize digital reach.

Oversee the maintenance and distribution of the ISC Crisis Communication Plan.

Maintain the relevant non-financial areas of the ISC corporate website.

Collaborate closely with various corporate departments on communication initiatives such as:

  • Human Resources: Employee communication
  • Corporate Development: Development projects
  • Partnership Marketing: Sponsorship announcements and trends

Education/Experience
Bachelor’s degree (B.A.) from a four-year college or university; with three to five years related experience in-house or agency. Excellent computer and communication skills are required. Experience in sports industry and/or real estate development. Motorsports industry is a plus.

To apply, please click here.

Job Opportunity: Marketing and Promotions Manager – Watkins Glen International (Watkins Glen, NY)

April 10th, 2014
New job opportunity from our friends at TeamworkOnline!
Marketing and Promotions Manager – Watkins Glen International (Watkins Glen, NY)

POSITION SUMMARY

The Marketing & Promotions Manager will play a key role in the promotion of Watkins Glen International through various mediums including social media, advertising and grass roots efforts.

POSITION RESPONSIBILITIES

  • Promote racing events and festivals at Watkins Glen International by developing a pace car and show car tour throughout the summer targeting high attendance events.
  • Research and book bands for race and festival weekends & facilitate staging requirements.
  • Assist with Victory Lane celebrations for all event weekends.
  • Coordinate and maintain social media marketing platforms and opportunities with focus on potential trends and changes in the digital marketplace.
  • Coordinate with internal marketing, ticketing and partnership marketing teams for messaging on website and social media platforms.
  • Assist with updates to Watkins Glen International official mobile apps.
  • Gain knowledge of FanMax & FanTracker software to assist in consumer marketing efforts.
  • Other duties as assigned by senior management.

 

QUALIFICATIONS

  • Four-Year College Degree from an accredited program; Emphasis in marketing, communications, or digital media preferred
  • Passion for sports and interest in a career within sports & entertainment
  • Personable and articulate
  • Excellent verbal and written skills
  • Internal and external customer service focus
  • Available to work evenings and weekend events when necessary

You can apply directly on TeamworkOnline.com here.

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