Archive for the ‘NASCAR’ category

Job Opportunity: Manager of Consumer Insights & Analytics – Chicagoland Speedway & Route 66 Raceway

October 16th, 2015
Nice opportunity for a marketing mind. Posting from
Manager of Consumer Insights & Analytics – Chicagoland Speedway & Route 66 Raceway (Joliet, IL)

Position Purpose
The Manager of Consumer Insights & Analytics will manage and further develop Chicagoland Speedway and Route 66 Raceway Brand Standards.  The Manager of Consumer Insights & Analytics will manage all Marketing data, reporting, and analysis in an effort to shape and inform the BU’s Strategic Plan and its marketing agenda and programming tactics.  This position will work very closely with ISC’s Consumer Insights team, as well as NASCAR’s Market Research team, to fully leverage company / industry resources and best practices.

Company Conformance Statements
In the performance of respective tasks and duties, employees are expected to conform to the following:

  • Perform quality work within deadlines with or without direct supervision.
  • Interact professionally with other employees, customers and vendors.
  • Work effectively as a team contributor on all assignments.
  • Work independently while understanding the necessity for communicating and coordinating work efforts with other employees and organizations.

Job Responsibilities

  • Responsibilities:
    • Leverage ISC and NASCAR resources in the areas of market research, insights, data and analytics to drive consumer programming decisions
    • Serve as the BU lead on gathering and sharing analysis of consumer behavior, marketing trends and performance
    • Responsible for GEM survey, including development and implementation of strategic plans to improve fan experience
    • Liaison with Marketing Agency relationships to analyze and understand campaign performance, while also working with ISC personnel to provide reporting
    • Maintain all Marketing databases including budget management tracking
    • Manage and execute focus groups, surveys, and other insights-driven programming in conjunction with various BU stakeholders
    • Manage Chicagoland Speedway and Route 66 Raceway Fan Councils
    • Other Marketing responsibilities as assigned
  • On-Site Event Responsibilities:
    • Responsible for performing pre-assigned event related duties, including but not limited to the following:
      • Pre-race elements and coordination with production company
      • Marketing credential needs including vendors, fans/winners, entertainers
      • Design, set up  and execution of marketing display areas, such as, Kid’s Club, Route 66 Raceway, Social Hub, First Time Fan Zone, Infield Fan Zone
      • Talent management
      • Staff and volunteer management
      • Fan Engagement Programs

Performance Measures

  • Successful execution of responsibilities as identified above
  • Achieve targeted metrics for Consumer Marketing goals (i.e. consumer admissions, social media channel growth, digital marketing, etc….)
  • Ability to prioritize and manage numerous duties
  • Contribution of new and strategic ideas for the future betterment of the marketing team


  • Candidate MUST possess the following three qualities which are essential to success within this Business Unit:  1) Impeccable work ethic, 2) Extremely positive attitude, and 3) Strong interpersonal skills – the ability to foster strong relationships and work well with others
  • B.A. degree within Marketing, Sports Management, or similar
  • 5 years of Consumer Marketing experience, with 2-3 years of specific focus in Marketing Analytics/Market Research/Consumer Insights
  • Strong strategic and analytic skills
  • Excellent interpersonal and communication skills – verbal, written, presentation, organizational and follow-up skills
  • The ability to respond quickly, calmly and professionally to event-related problems / emergencies
  • Keen understanding of social media tactics and channels
  • A strong degree of proficiency in Microsoft Office Applications
  • Strong organizational skills, the ability to perform designated tasks efficiently and thoroughly
  • Self-starter, highly motivated
  • Passion and/or avid interest in motorsports a plus

Work Requirements

Office working conditions. Outdoor working conditions. Weekends, holidays, and evening hours are required during and outside of the event season.  Must be able to travel.  Must be able to stand for long periods of time.  Must be able to left up to 25 pounds.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential responsibilities, duties, and functions.

Special Position Requirements

Position may require travel as requested.

Background and Credit checks are required.

Apply for this position

Job Opportunity: Video Editor – Motor Racing Network

September 8th, 2015

This is a great opportunity for someone looking for a job in racing with media, broadcasting or video skills. Listing from!
Video Editor – Motor Racing Network (Concord, NC)


  • Edit and create video, animation and digital web projects for Sprint Vision, MRN and ISC clients.
  • Work directly with producers and independently.
  • Collaborate in the development of new digital content.
  • Maintain and help improve upon existing media management practices.
  • Interact with production management on resource scheduling.
  • Participate in field shoots and studio productions.


  • Maintain a high level of creativity and positive attitude within the confines of tight deadlines
  • Ability to multitask numerous projects and priorities
  • Must be fluent in nonlinear editing systems (AVID Media Composer preferred)
  • Experience in After Effects, Photoshop and Premiere Pro a plus
  • Working knowledge of HD DSLR and ENG camera equipment
  • Working knowledge of NASCAR
  • Must be well organized and flexible to shifting priorities
  • At least three years of video production experience
  • Bachelor’s Degree in Communications or Broadcast Production preferred

Apply for this position

Job Opportunity: Marketing and Events Manager – Sonoma Raceway

September 5th, 2015
Marketing and Events Manager – Sonoma Raceway (Sonoma, CA)

Sonoma Raceway, a division of Speedway Motorsports, Inc., is seeking a Marketing & Events Manager   to be based at the raceway administrative office in Sonoma, CA.  Sonoma Raceway is one of the premier road-racing and drag-strip venues in the country, hosting the best in NASCAR, NHRA Drag Racing, INDYCAR and more.  The raceway, which is busy 350 days each year and also boasts a motor-sports industrial park, is located at the gateway of the scenic Sonoma Valley, just 30 miles north of San Francisco. To learn more about us or our parent company, Speedway Motorsports, Inc., please visit: or


The Marketing & Events Manager is responsible for co-developing and executing a marketing strategy that will drive brand awareness, support corporate sponsorships and increase ticket sales for Sonoma Raceway’s major events.  The Marketing & Events Manager is responsible for developing and producing top-tier national events that involve collaboration across multiple departments.

This position requires great attention to detail, creative thinking, excellent organizational skills, strong people management skills, and a passion for creating high quality fan experience.


  • Work closely with graphic designer to plan and coordinate the production of printed sales collateral.
  • Manage graphic design timeline for promotional materials including sizing specifications, approved images and content
  • Work with print companies on pricing, uploading images/graphic and ordering promotional materials


  • Manage deliverable fulfillment of existing Raceway programs and work with internal teams to create and develop programs to address opportunities and initiatives
  • Oversee planning and execution of all advance, during and post event initiatives and programs
  • Work with sponsorship department to develop campaign briefs and program proposals
  • Work with sponsorship team to obtain support for existing programs and expand programs to wider audiences


  • Supervise, recruit, hire, and coordinate schedules, set goals and monitor direct work of Marketing Coordinator, Marketing Intern, Sonoma Raceway Girls, Promo Team and Ambassadors

 Main Events

  • Work with individual series (NASCAR, NHRA and IndyCar) and production team on schedules, race day scripts and stage production
  • Coordinate all Aerial activities between FAA, jet teams and any other aerial activities during pre-race ceremonies
  • Book pre-race entertainment; National Anthem Singer, musical acts and pyro,
  • Discover and procure event enhancement elements;  Ferris Wheel, outdoor movie screens, stages, and banners
  • Coordinate with VIPs – Grand Marshall, Honorary Starter, Sonoma Raceway VIPs, Sponsorship VIPs, etc
  • Submit Military requests for Large American Flag presentation, Cannon Salute and Honor Guard

Promotional  & Special Events

  • Oversee the strategy and planning of off-site promotions, tradeshows and special events; including but not limited to: event registration, show car transportation, trade agreements, insurance, set up and breakdown logistics, and staffing
  • Oversee the coordination of special events including logistics planning with cities, Police Departments, CHP, etc
  • Work with Sales Department on in-store displays, show car appearances and viewing parties for sponsors
  • Develop ongoing data collection efforts and techniques for off-site promotions and web based contests through internal resources and sponsorship support


  • Candidate must have experience producing and promoting major events
  • Minimum 3-5 years’ experience that demonstrates the ability to perform the necessary function of the position, previous work at motorsports or sports facility preferred.
  • Bachelor’s Degree from an accredited college or university in Communication, Business Administration, Sports Management or any related field

Skills and Specifications

  • Team player with a passion for motorsports
  • Strong communication, organizational, skills
  • Demonstrated skills in group supervision and leadership
  • Ability to multi-task and meet deadlines with a high level of personal initiative and self-drive
  • Excellent interpersonal skills – builds effective working relationships on all levels
  • Proficiency with Microsoft Outlook, Excel, PowerPoint and Word

Apply for this position

Job Opportunity: Consumer Marketing Coordinator – Auto Club Speedway

September 1st, 2015
Consumer Marketing Coordinator – Auto Club Speedway (Fontana, CA)

The Consumer Marketing Coordinator will assist with the development and implementation of consumer marketing and communications plans, promotions, and other strategic projects.
Hours will vary but will include evenings, weekends, holidays, and long days on event days and nights.


  • Work on design, coordination and monitoring of all digital communications including email marketing and social media
  • Help Consumer Marketing/Promotions team with ad campaigns and media buys
  • Coordinate media value add promotions
  • Help coordinate and produce all marketing collateral, including print and online advertising, brochures, sales materials, event collateral, signage, and special projects
  • Aid in sponsor promotions and help promote ticket sales and sponsor activation
  • Develop social media strategies and content
  • Assist with pre-race and post-race ceremonies
  • Help organize departmental logistics for events
  • Develop and aid in post-event follow-up, research and recap reports
  • Other duties as required



  • Minimum of 3 years experience and related college degree required
  • Experience with digital marketing, content management systems and web publishing systems preferred
  • Proficient computer skills including knowledge of Microsoft applications, and ability to quickly learn required ticketing and customer relationship management software.  Adobe Photoshop or other graphic arts software experience preferred


  • Exceptional work ethic, strong desire to succeed, eagerness to learn, professionalism and a passion for the sports industry
  • Communicate effectively and professionally at all times – written and verbally
  • Strong team player
  • Exercise excellent judgment
  • Ability to perform multiple tasks at one time
  • Professional appearance and demeanor – clean and neat at all times

Apply for this position

Job Opportunity: Events/Office Coordinator

September 1st, 2015
Events/Office Coordinator – International Speedway Corporation (Daytona Beach, Fl)

Essential Duties and Responsibilities

The essential duties of this position include:

  • Administrative support to all ISC Sales, Partnership Marketing & Media Team Members
    • Organize calendar requests and meetings
    • Create and execute expense reports, submit for approval thru WebNow
    • Coordinate team travel (flight, hotel, rental car, credentials, directions)
    • Real time expense tracking, as well as coding/billing
    • Monthly expense forecast review/updates as well as reconciliation to monthly accounting report
    • Manage Sales Prospect Dashboard updates for Daytona Rising Project and One Daytona
    • Proposal/Presentation printing & binding
  • General office assistance, including:
    • Agendas and reports for Team Meetings
    • Run weekly reports and report back to the Team (Anthem, SBJ, legal, accounting)
    • Mail distribution and outgoing mail requests (UPS/FedEx)
    • Order office supplies and manage office equipment (new needs/repair calls, etc.)
    • Prepare/Coordinate forms & on-boarding binder for new employees
    • Coordinate legal contracts for execution and distribution
    • Prepare and send out emails via the ISC Partnership Marketing News email account
  • Event related duties include:
    • Request and administer Hard Cards, credentials, tickets, suite passes, and parking for internal needs as well as partner needs for all ISC events
    • Assist with coordination, planning, execution and follow-up for ISC Summits
    • Partner function preparation, planning and execution (B2B Events, Golf, Banquets, Dinners)
    • ISC Prospecting Suite planning and hosting
    • Assemble pre-event partner communication and send out accordingly
    • Order event golf carts
  • Database Management Support, including:
    • Order entry and order management in ISC’s Inventory Management system for all multi-track deals.  Work with ISC Sales & PM team members on a weekly basis to input the latest information about their forecast and in process orders into Inventory Management System
    • Maintain and update lists within the CRM system (partner party, Holiday cards, special functions)
    • Provide additional support, as needed, to Business Analyst

Minimum Qualifications                          

  • Bachelor’s Degree and 1 to 2 years related experience preferred
  • Must be well organized, detail oriented and have the ability to manage multiple projects concurrently
  • Ideal candidate is results driven, creative and strategic thinker with excellent written and verbal communication skills
  • Microsoft Office experience required (PowerPoint, Word, Excel, Outlook)

Apply for this position

Job Opportunity: Coordinator, Partnership Strategy – International Speedway Corporation

July 15th, 2015
Coordinator, Partnership Strategy – Innovation Insights – International Speedway Corporation (Daytona Beach, FL)


The primary responsibility of this position is to provide support to the Partnership Sales & Marketing team via execution of superior & innovative marketing platforms, insights & activation/promotional concepts to meet prospect & partner goals.

Essential Duties & Responsibilities

The essential duties of this position are to:

  • Support Partnership Sales & Marketing to create dynamic, compelling custom marketing proposals (new business, renewal, incremental opportunities, etc.)
  • Work with ISC Creative to generate powerful imagery to support proposed marketing & activation plans
  • Participate & often lead new idea brainstorm sessions to support activation platforms & create an index of creative concepts to monetize
  • Develop & maintain master Entitlement decks & asset lists
  • Develop Entitlement event recap template for use across the system
  • Maintain external ISC 101 slides & strive to identify new, compelling ways to showcase opportunities, success stories, etc.
  • Lead for ONE Daytona project presentations
  • Point on ISC Integrated Media opportunity awareness – MRN assets, new concepts, platforms, etc.
  • Assist with Insights requests – data pulls, reporting, etc.
  • Develop & maintain logo, image, event ROI and case study libraries
  • Other duties as assigned

Minimum Qualifications

  • Must have at least an Associate’s Degree and 1 to 2 years related marketing or sponsorship sales experience (preferably in the sports and or entertainment industry)
  • Must be well organized, detail oriented and have the ability to manage multiple projects concurrently
  • Ideal candidate is results driven, creative and strategic thinker with excellent written and verbal communication skills
  • Microsoft Office experience required (PowerPoint (High Level), Word, Excel, Outlook)
  • Baseline experience with Adobe Photoshop required – additional Adobe Creative Suite experience preferred (Adobe Illustrator, Adobe InDesign)
  • Familiarity with video editing software and tools a plus (iMovie, After Effects)
  • Experience with syndicated research tools (Simmons, Nielsen and Scarborough) and/or PR tool (Vocus) a plus

Apply for this position

New Job Posting: Marketing and Advertising Coordinator, Marketing and Advertising Coordinator

June 21st, 2015
Marketing and Advertising Coordinator – Marketing and Promotion Department – Atlanta Motor Speedway (Hampton, GA)

Qualifications include a bachelor’s degree in marketing or a related field, plus two or more years of relevant experience, or the equivalent combination of education and experience. The qualified candidate will possess excellent written and verbal communications skills, will be highly organized, and will possess a well-developed sense of initiative. Candidates should also have experience with new and emerging media platforms. Proficiency with Microsoft Office software, including Word and Excel is required.  This position includes irregular hours including night and weekend work to staff track events including, but not limited to Thursday Thunder, Friday Night Drags, NASCAR Weekend, Motorama weekend and community promotional appearances.

Responsibilities include:

  • Assist Promotion Department
    • Reports to Dir. of Marketing & Promotion– duties assigned as necessary.
  • Advertising:
    • Develop and maintain relationships with track media / marketing / advertising partners.
    • Strategize and coordinate marketing and advertising plan for all track events to generate ticket sales.
    • Evaluate and recommend advertising proposals.
    • Negotiate and place advertising with track marketing and advertising partners.
    • Track and analyze the success of all advertising campaigns.
    • Ensure successful execution of all track promotion & advertising agreements with track partners.
    • Maintain archive of all promotional and advertising collateral produced.
  • Marketing
    • Assist with all aspects of department marketing and promotion initiatives.
    • Maximize promotion opportunities with Ticketmaster.
    • Maintain relationships with local and regional tourism organizations to help promote events while utilizing all marketing assets available to AMS.
    • Oversee Promotional Pace Car schedule for all appearances/track uses including staffing and logistics.
    • Liaison for all marketing and promotional events: Blood drives, etc.
    • Maintain track archive including programs, media guides, photography and video.
  • Event Promotion
    •  Produce promotions to drive ticket sales.
  • Event Weekend Responsibilities
    • Coordinate Media Center / Press Box logistics for NASCAR race weekend, including but not limited to scheduling, staffing and catering.
    • Assist with the execution of AMS Insider’s Club activities.
    • Coordinate all promotion winners’ activities – assign worker to execute.
  • Miscellaneous
    • Thursday Thunder/Friday Night Drags/Motorama/track event rental staffing as needed.

Note: When you apply for this job online, you will be required to answer the following questions:

1. Do you have any corporate or ticket sales experience?
2. Please provide one promotional idea designed to sell tickets.
3. Describe your advertising experience.


Apply for this position

NASCAR Job Opportunity: Hispanic and Youth Marketing Manager – Homestead-Miami Speedway

June 5th, 2015

This is another unique opportunity as a hispanic and youth marketing manager – a position that will likely appear at every race track in America in the next few years.

Hispanic and Youth Marketing Manager – Homestead-Miami Speedway (Homestead, Fl)


Homestead-Miami Speedway is hiring a Manager of Hispanic and Youth Marketing to promote motorsports, and specifically NASCAR racing to audiences locally, regionally and nationally.


Responsibilities for the Manager of Hispanic and Youth Marketing position include:

  • Developing a short and long term marketing plans for the Hispanic and Youth segments.
  • Identifying, coordinating and implementing target specific promotions with track and event sponsors.
  • Oversee creation of Spanish-language collateral including posters, ticket brochures, postcards, etc.
  • Determining target Hispanic and Youth markets and choosing the proper media to reach them.
  • Developing promotional relationships with Hispanic radio/TV stations to improve on-air/in-market consumer promotions.
  • Creating Hispanic and Youth Fan Development strategies throughout the calendar year
  • Creating and executing a strategy to connect with Hispanic and Youth populations via large-scale events, neighborhood programs, special interest programs, community-based organizations, appearances, clinics, etc.
  • Participating and networking within the Hispanic community and industry. Get involved in industry related associations and community organizations.
  • Creating and administering the delivery of brand-specific e-newsletters to Hispanic community.
  • Creating and overseeing specific strategies for all digital and social media outlets for Hispanic community.
  • Development of meaningful youth outreach platforms that could include field trips, reading programs, STEM programs, speaker series etc.
  • Understanding and supporting the company’s sales policies and procedures to provide proper and effective treatment to all customers.
  • Providing superior care and service to internal and external customers.
  • Performing quality work within deadlines with or without direct supervision.
  • Interacting professionally with other employees, customers and vendors.
  • Working effectively as a team contributor on all assignments.
  • Working independently while understanding the necessity for communicating and coordinating work efforts with other employees and organizations.
  • Performing other related duties as assigned by the Senior Director of Marketing & Communications.


  • Ability to read, listen and communicate effectively in English and Spanish, both verbally and in writing.
  • Ability to effectively manage/coordinate simultaneous projects, and successfully prioritize multiple tasks with good judgment.
  • Self-starter, career-orientated professional.
  • Ability to work nights and weekends as needed.
  • Strong work ethic and a desire to build a career in professional sports.
  • Proven written and presentation skills.
  • Must have excellent computer skills, including Word, Excel, PowerPoint, etc
  • Must be able to work flexible schedules including weekends, nights and holidays.
  • Minimum 3+ Years experience in marketing, public relations, sports management, communications and/or Hispanic community relations preferred.

Work Requirements

Usual office working conditions. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential responsibilities, duties, functions and tasks.

Special Position Requirements

Position may require travel as needed.

The Speedway has been open since 1995 following an initiative to spur economic recovery in the aftermath of Hurricane Andrew.  The 650-acre facility is active more than 280 days per year and will host NASCAR’s championship races during Ford Championship Weekend (November 14-16, 2014) for the 13th consecutive year.  The NASCAR Sprint Cup Series championship Ford EcoBoost 400 is broadcast live on TV and radio to 200 countries in 24 languages.  Homestead-Miami Speedway, featuring a 1.5-mile oval and 2.21-mile road course, generates more than $250 million annually for the region

Apply for this position

NASCAR Job Opportunity: Consumer Marketing Coordinator – Chicagoland Speedway

June 1st, 2015

Great opportunity for someone with 3-5 years of sports business experience. As a student, I’d recommend perusing the listing to see what employers will be looking for in a few short years.

Consumer Marketing Coordinator – Chicagoland Speedway (Joliet, IL)

The Consumer Marketing Coordinator will work closely with all departments to execute a comprehensive marketing strategy designed to improve fan experience and loyalty and ultimately grow associated revenues and profits.  Closely manages all CRM campaigns and programs including but not limited to Fan Promotions, Fan Communications, FanMax, Social Media Sites, Kids Club program and Omniture.  This position will be responsible for driving retention rates and improving customer satisfaction and loyalty levels for all ticket plan holders, including (but not limited to) season ticket, multi-day race tickets, single tickets, fan hospitality, camping, entertainment, fan experience and other race day activities.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned as necessary:

  1. Represent the department and the facility in the development and execution of on and off site marketing events.  Ensures CLS and Route 66 are represented professionally and maintain integrity of all data and program elements.
  2. For such events, assume responsibility for departmental budgeting, staffing, marketing collateral, data capture, scheduling and financial reporting.
  3. Manages FanMax activity to ensure timely, relevant and accurate fan communications including newsletters, emails, and segmentation and data capture events.
  4. Planning and execution of fan promotions and events which includes communications, supplies, rules and other elements as needed for each program.
  5. Ensure all branding, logos and marketing content are up to standards on advertising sites, partner sites, internal websites, social media channels and communications.
  6. Develops and manages partner and sponsor relationships to leverage opportunities to create an environment of excitement leading up to, pre-race, during race and post-race
  7. Serves as liaison to book and execute entertainment bookings, communications, production and all other necessary elements to enhance the fan experience and drive marketing results on event weekends.
  8. Maintains all advertising buys and manages accounts to create opportunities within the markets.  Assists with marketing, program and media analysis.
  9. All other marketing programs as assigned or needed. 


  • Three to five years of experience in the delivery of event-related services within the motorsports industry.
  • Previous experience in managing and executing campaigns using a data management system preferred.
  • Excellent communication and time management skills with friendly and professional demeanor.
  • Flexible and creative problem solving skills.
  • Ability to make quick and complex decisions under pressure.
  • Ability to work in a team environment interacting with multiple departments.
  • Ability to conceptualize and provide feedback.
  • A positive attitude, self-confidence, professionalism, integrity, motivation, and a very strong work ethic.

Apply for this position


NASCAR Job Opportunity: Account Executive – Daytona International Speedway

March 14th, 2015

This isn’t an entry-level NASCAR job opportunity, but it should be an indication of what you’ll need to align yourself with to get future job NASCAR marketing opportunities.

Account Executive – Daytona International Speedway (Daytona Beach, FL)


The Account Executive is responsible for managing existing Daytona International Speedway accounts as well as actively prospecting new accounts and expanding current business, which includes introducing new partnership opportunities related to the DAYTONA Rising redevelopment project. This sales executive must demonstrate sales experience and contribute to the continuous success of the sales team. The person in this role will cold call, prospect, pitch, negotiatie, close revenue opportunities.


  • Acquire new clients, grow revenue from existing clients and strengthen customer relationships
  • Prospect, establish, research, and close corporate partnerships, suites/hospitality and ticket sales through cold-calling, appointments, and networking
  • Meet or exceed daily/weekly/monthly corporate revenue and prospecting goals
  • Maintain high level of customer service to existing and new corporate clients
  • Attend networking events, dinners and community events
  • Work closely with Daytona International Speedway sales team and other International Speedway Corporation sales staff
  • Other duties as assigned by the Sr. Director of Sales


  • Minimum of 3 years of sales experience
  • Bachelor’s Degree required preferably in Sales/Marketing/Sports Management
  • A passion for sales and customer development
  • Detail oriented, with exceptional communication and presentation skills (telephone and in-person) Excellent relationship building and interpersonal skills, with the ability to interact comfortably and effectively with internal and external clients at all levels of the applicable organizations
  • Highly self-motivated with a strong work ethic
  • Results oriented with the ability to thrive in a fast paced environment
  • Must be able to work evenings and weekends, as required
  • Strong computer skills in all aspects of Microsoft Office and ACT Database Management
  • Must be a team player, self-starter, persistent and professional

This job description reflects the general details of the specific job identified and is not necessarily a complete listing of all the work requirements that may be involved in the job.
Apply for this position

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