The CONSUMER MARKETING COORDINATOR provides support to the Communications Department.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned as necessary:
1. Assist and provide support to the entire Communications Department.
2. Serve as Gatekeeper for the Communications Department budget on WebNow.
3. Responsible for INSIDE TRACK, the official campground newsletter.
4. Responsible for content for DISCOVER MIS, the official app.
5. Assist with MIS website, www.MISpeedway.com using Site Core.
6. Responsible for MIS text messaging program.
7. Assist coordination of on-site race-day promotions and winners.
8. Assist coordination of race-day pre-race ceremonies, driver appearances, victory lane ceremonies.
9. Provide support for MIS On the Road events; i.e. RV shows, camping shows, sports show, etc.
10. Coordinate Sprint Vision PA announcements and coverage.
11. Organize parade laps and provide narrative.
12. Work with Corporate Partnerships Department to secure PA’s, set schedule for announcers and provide all material
13. Develop and coordinate value-added special events such as NASCAR Victory Tour, driver appearances
14. Assist with all special activities and projects.
15. Assist with all social media efforts related to MIS
16. Assist the Senior Director and staff with special events for MIS
17. Assist the department with staffing for all events that take place at MIS during event and non-event days, as well as MIS events off property.
18. Other duties assigned by Senior Director of Communications

QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
The requirements listed below are representative of the knowledge, skill, and/or ability required including proficiency in all forms of social media – Facebook, Twitter, and others, as well as basic computer software such as Microsoft Word and other. Other skills in PhotoShop, Adobe, Final Cut are beneficial.

EDUCATION and/or EXPERIENCE
College degree, and at least three years related experience and/or training.

LANGUAGE SKILLS
Ability to read and comprehend simple instructions, short correspondence and memos. Ability to write simple correspondence. Ability to effectively present information.

MATHEMATICAL SKILLS
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.

REASONING ABILITY
Ability to apply common sense understanding to carry out detailed but uninvolved written or oral instructions. Ability to deal with problems involving a few concrete variables in standardized situations.

PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; and talk or hear. The employee is occasionally required to stand, walk, and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

WORK ENVIRONMENT The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate, but increases during track events.

Apply for this position

Summary:

Richmond International Raceway hosts two NASCAR race weekends annually and is searching for an outstanding team player to join our organization. This position is an integral piece of our overall marketing plan and is involved in many different facets of retaining and recruiting NASCAR fans. This position focuses heavily on ticket sales, strategy and trends, as well as direct marketing to existing and prospective fans.

Essential Responsibilities and Duties:

• Responsible for implementation and analysis of the direct marketing plan, including but not limited to email marketing (segment and content building), direct mail pieces, call campaign scripts and messaging, ticket renewals, and Contact Center messaging
• Develop strategies to drive consumer ticket sales, including recruiting new fan segments and creating and promoting ticket packages
• Oversee all promotions with media partners of RIR, including negotiating added promotional value with existing media partners, evaluating new promotional proposals, and tracking and shipping of all promotional inventory.
• Ensure that the prospect collection and conversion goals are met with the intention of converting sales. Conduct all sweepstakes and develop new strategies for data collection.
• Collaborate with the Consumer Marketing team to develop added value programming to the event as well as a “Fan 101” platform to engage and educate fans on-site during race weekend.
• Assist in developing a Loyalty Program that recognizes and rewards engaged fans
• Represent RIR at outbound events in the community, promoting awareness and ticket sales
• Assist in ticket fulfillment and mailing
• Interact with customers by responding to fan feedback post-event
• Other duties as assigned by Consumer Marketing Manager

Qualifications and Requirements:

• Bachelor’s Degree in Marketing, Advertising, Sports Management or related field
• Ability to think creatively and offer a unique and fresh perspective to industry challenges
• Basic Creative/Design skills (knowledge of Photoshop a plus, but not required)
• Promotional Experience
• Must be detail- and deadline-oriented.
• Must possess strong organizational skills and the ability to work on multiple projects simultaneously.
• Ability to work independently and as a team. Take ownership of projects from start to finish, including obtaining approvals from Senior Management, and collaborate within the Consumer Marketing department and with other departments as needed.
• Must be a team player, self-starter and professional
• Must be able to work evenings and weekends, as required

Richmond International Raceway offers a competitive salary and benefits package. If you wish to be a part of this exciting, fast paced organization and you meet the requirements listed above, please reply with a resume, cover letter and salary requirements. NO PHONE CALLS OR E-MAILS PLEASE.

Note: When you apply for this job online, you will be required to answer the following questions:

1. Please indicate salary requirements

From our friends at TeamworkOnline.com a new racing job opportunity at NASCAR. I love seeing new motorsports marketing job opportunities because it tells me that our sport is continuing to grow.

Manager, Partnership Marketing – NASCAR (New York, NY)

We are looking for a Manager, Partnership Marketing to join our team in NASCAR’s New York City office. This individual will support Partnership Marketing account team in managing Official Partner business, inclusive of – contract fulfillment, research, creative review& approval, strategic sales support, etc.

Duties include but are not limited to:

• Strategically support the Partnership Marketing account team on maintaining and growing partner activation in NASCAR
• Work across business units to maximize and execute partner integration into NASCAR programs
• Support in day-to-day management of NASCAR creative approval process. Includes providing relevant content and insights to business unites on partner activation trends.
• Assist on execution and content production for key NASCAR yearly business meetings including B2B Platforms, Partner planning meetings, etc.
• Create & distribute NASCAR marketing & sponsorship activation reports to key department and partners to further promote best practices.

Required skills/experience:
• B. A. from four-year College or university; 7 years related experience and/or training; or equivalent combination of education and experience.
• 45 % travel required including weekends.

The ideal candidate is a creative, conceptual and strategic thinker with excellent attention to detail; must have the ability to establish and maintain relationships, and demonstrate strong written and oral communication skills.

Apply online at www.employment.nascar.com

EOE

NASCAR is committed to fostering a diverse, multicultural work environment

From our friends at TeamWork Online – a great entry-level job in motorsports:

Public Relations/Public Affairs: Internet Communications

NASCAR seeks a talented professional to join our Integrated Marketing Communications team in the position of Manager, Content Communications based in our Daytona Beach, FL, office.

NASCAR’s Manager, Content Communications, will be responsible for the overall management and strategy for NASCAR’s home media website – NASCARMedia.com – and primary supervisor for day-to-day updating and maintenance of the site, including some weekends working from Daytona Beach and from the race track. Assisting with the direct development of an editorial content calendar and creating and implementing new and expanded features for the website, including podcasts, videos, widgets, photo galleries, social media and other creative enhancements. Serving as day-to-day supervisor for junior executives.
Duties include, but are not limited to:
Primary day-to-day manager of NASCARmedia.com maintenance vendor, American Eagle.

Assist with direct development of an editorial content calendar and creating and implementing new and expanded content for the website such as podcasts, video, widgets, photo galleries, social media and other creative enhancements.
Serve as day-to-day manager for junior executives; responsible for their growth and development.

Supervise development of video and audio for media use, including live streaming video.

Create and distribute monthly Content Communications monitoring reports, as well as manage relationships with monitoring services including TV Eyes and Cision.

Work with track media facilities to ensure all of them meet NASCAR Integrated Marketing Communications standards and guidelines. Assist with track facilities planning.

Assist with all Content Communications needs in the Integrated Marketing Communications Department, including photography needs each week, as well as provide proactive media relations support.

Assist NASCAR Statistics personnel with its work including Network Operating System (NOS) and database maintenance.

Assist with managing relationships with media partners, including NASCAR.com, STATS and Getty Images.

Assist, when needed, with other Integrated Marketing Communications (IMC) Content Communications responsibilities.

Approximate travel 45 percent, including weekends.
Required Skills/Experience:
Bachelor’s degree (B. A.) from four- (4) year college or university; or five (5) years Public Relations or Internet experience and/or training; or equivalent combination of education and experience.

NASCAR offers an exciting fast paced environment with competitive pay and outstanding benefits including 401(k) eligibility after 30 days.

EOE

NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered.

To apply, please click over to TeamWork Online.

NASCAR is looking for a dynamic marketing professional who will be responsible for developing and executing large and small scale, consumer-focused events for the purpose of engaging new and existing fans with the NASCAR brand.

The ideal candidate will manage budgets, agencies and staff. Work closely with all NASCAR departments to leverage and integrate industry assets in ways that meet both NASCAR and sponsor interests. Measure and report results. Manage all aspects of event marketing, including strategic planning, marketing/media planning, creative development, hospitality, talent support and procurement, on-site optics and operations, and formal recap to the industry. Strategically tie event marketing initiatives to key NASCAR goals, targets and Seasons.
Duties include, but are not limited to:

• Develop and implement an annual event marketing plan that leverages NASCAR and industry resources and supports key NASCAR strategies.
• Secure and direct staff and agency efforts.
• Develop and manage event marketing budget.
• Measure and report results.

Approximate travel required is 10-20%, including weekends.

A Bachelor’s Degree or equivalent is preferred with at least seven years related experience in event marketing; must be well organized, detail oriented and have the ability to manage multiple projects concurrently; the ideal candidate is a results driven, strategic thinker with excellent written and verbal communication skills; Motorsports and/or agency experience is a plus.

Please apply online at: http://employment.nascar.com

EOE

NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered
Note: When you apply for this job online, you will be required to answer the following questions:

1. Yes/No: I have at least seven years experience in event marketing?
2. Yes/No: I am willing to travel up to 30% of the time?

NASCAR is looking for a talented leader to join our NASCAR K&N Pro Series in the position of Series Director based in Concord, NC R&D Center.

Responsibilities include, but are not limited to the following:

• Phone work – answers questions about rules and procedures, sets up track schedules, works with tracks, talks with racers and chassis builders.
• Calls the race from the tower during the event.
• Manages all technical aspects during inspection
• Paperwork — keeps up with rules, updates, sets times for event schedules, payroll, race recap, with track after each event.
• Computer work – keeps records of all forms and schedules, sign in list for individual events, sets up the presell of tickets for next event, keeps a monthly file for expense reports.
• Visits the race and chassis builder shops when asked.
• Schedules duties for officials at tracks.
• Manages all aspects of the operation of the Series.
• Calls track and arranges time schedule for event. Setups presell of tickets for each event.
• Prepares all forms, documents, entry blanks and such for events.
• Meets with promoters.
• Sets up garage area, checks facility for safety and makes sure everything is functional.
• Follows through with schedule of inspections during pre race and qualifying. Makes sure inspectors are doing required schedule of work.
• Qualifying rounds followed by main event and technical inspections after conclusion of both.
• Meets with promoters to pick up checks if needed. Recaps event and talk about weekend.
• Does payroll, all verification sheets, race recap report and complete file for event.
• Approximate travel 50%, including weekends.

Qualifications include the following:

• High school diploma or general education degree (GED) and ten plus years of related experience and/or training; or equivalent combination of education and experience. Race team or track promotion experience preferred.

Please apply online at: http://employment.nascar.com

NASCAR offers an exciting fast-paced environment with competitive pay and outstanding benefits including 401(k) eligibility after 30 days.

EOE

NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered.

Despite rumors of a massive layoff at NASCAR’s media group this week, the racing organization is continuing to hire – probably to get new blood into the organization and save some capital at the same time. This time, it’s the Daytona office that’s offering a career in racing with the posting below.

As we always note, even if you’re still a student getting your motorsports education it’s helpful to look at job requirements for positions that you might want in the future so you can align your goals with what hiring managers will look for.

Good luck! To apply, click on the link below:

NASCAR is searching for a talented professional to join our team in the position of Manager, Competition Communications. Based at our premier new headquarters in Daytona Beach, the Manager, Competition Communications will be responsible for supporting the strategic development and execution of communications and media relations plans centered on NASCAR Competition. We are looking for a versatile Communications executive capable of pitching and securing coverage on NASCAR in non-traditional outlets (lifestyle, business, technology, etc.).

Duties include but are not limited to:

• Foster media relationships with key outlets beyond the normal scope for NASCAR; pitch and place stories with these outlets.
• Develop storyline ideas, mine for stories within the NASCAR industry and pursue other activities relevant to proactive media relations.
• Integrate with key internal and external stakeholders on story development and media relations
• Develop content calendars, research media lists, write stories and educate Integrated Marketing Communications personnel and others on Competition-related matters.
• Host non-traditional and non-endemic media at live NASCAR events in the process of securing media coverage.
• Support broader IMC team at key races, special events, and industry functions.
• Track and merchandise media coverage.

Required skills/experience:

• Bachelor’s degree (B.A.) from four-year college or university; or 5+ years public relations, Corporate Communications, Media Relations; and/or training; or equivalent combination of education and experience.
• Ideal candidate must have impeccable writing skills, the ability to manage multiple tasks in an extremely fast-paced environment, be extremely organized and have an eye for detail.
• 50% travel required including weekends.

If you’re seeking a career in racing, NASCAR Digital Media is hiring for three different positions as of September 5, 2012. The job titles include Coordinator of Digital Operations, Coordinator of Content and Senior Coordinator of Content. Even if you’re not ready to apply to a racing job, it’s a good idea to look at job descriptions while you’re still a student to see what hiring organizations are looking for. There’s a good chance that they’ll want the same thing in the future.

The job descriptions are posted below, including links to apply to these great racing jobs!!

NASCAR seeks a talented professional to join our Digital Media team in the position of Coordinator, Digital Operations based in our Charlotte, NC office.

Duties include but are not limited to:
The Coordinator, Digital Operations will provide coordination and support for the NASCAR’s Digital Media Operations Department and will participate in the coordination of day-to-day technical operation of the platform (web properties and  mobile), including products, applications, live video streaming, data feeds and social media integration.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
Coordinate and document software and/or application integrations and new feature requests. Assist in executing a crisis management plan for: both internal parties to follow when issues arise on the platform and any of the products; a plan for testing the products prior to its full launch; and a day-to-day technical operation plan for the overall workflow of the division.

Assist with the technical build and execution of product strategies for applications, including, telemetry, gaming and fantasy products as well as other appropriate new technologies.

Assist with the technical build and execution of content delivery strategies for live video and VOD applications, including, meta-tagging, syndication, and mobile video and data delivery as well as other appropriate new technologies.

Prepare and distribute Operations materials including meeting agendas, meeting minutes, reports, and other operational digital collateral
Maintain up-to-date department documents using department designated tools (Wiki, JIRA, etc)
Log site and/or business user issues and track bugs/defects with third party and internal development resources
Triage new tickets and service requests from business users
Assist with quality assurance testing to ensure correct online display of marketing materials and correct functionality
Assist with special project related activities as needed in a project coordinator capacity

Support will require work outside of normal business hours.  Flexible work schedules to meet role responsibilities where working weekends is expected.  It is a requirement of the role that Coordinator, Digital Operations, is willing to work weekend hours as required.
Required skills/experience:
Bachelor’s degree (B. A.) from four-year college or university and one (1) to two (2) years related experience and/or training in a digital or ecommerce environment; or equivalent combination of education and experience.

• Excellent written and oral communication skills.
• Ability to write routine reports and correspondence.
• Dedicated to meeting the expectations and requirements of internal and external customers and always acts with the customer in mind.
• Reacts well under pressure and treats others with respect and consideration
• Basic knowledge of Microsoft Office suite (Excel, Outlook, Word, PowerPoint).
• Basic understanding of Adobe CQ, Brightcove, or other Content Management Systems.

NASCAR seeks a talented professional to join our Digital Media team in the position of Senior Coordinator, Content based in our Charlotte, NC office.

Duties include but are not limited to:
NASCAR Senior Coordinator, Content is responsible for editing and writing editorial content on Digital platform. This position will be responsible for posting and updating content. The position requires a person who can handle multiple daily requests from internal clients and external partners and ensure content published on the Digital platform is high quality, current and creative.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

Editorial Production Skills:
• Responsible for developing and creating original, creative, editorial elements, including but not limited to news stories, live products, sponsored elements, and feature packages
• Candidate must have applied knowledge of client server, web technologies and/or systems integrations
• Proficiency in content management software
• Advanced writing and editing skills for editorial and web production
• Writing and editing on deadline in the office as well as at the track

Project Management Skills:
• Coordination of delivery of editorial content for daily site operation
• Managing workflow and creating packages ahead of time to be posted as news becomes relevant
• Manage client expectations

Approximate travel 20% including weekends.  It is a requirement of the role that Senior Coordinator, Content is willing to work weekend hours as required.
Required skills/experience:
• Bachelor’s degree (B.A.) from four (4) year college or university required; plus a minimum five (5) years of current digital and/or editorial production experience or experience commensurate with the above requirements.
• NASCAR seeks an experienced digital content team member that is at the forefront of the digital and mobile evolution and prepared to take NASCAR to a leadership position among all sports properties in the discipline.  The successful candidate will have a proven track record of success with live and deadline-driven content in environments.
• Experience working with sports and entertainment properties is strongly desired.  The leader in this position will be expected to stay on top of the latest trends and be both familiar and active with the digital media space and how new technologies can ensure NASCAR remains an innovator.
• The candidate must possess a passion for the interactive space and demonstrate the ability to establish and maintain productive, mutually-beneficial relationships with management, professional staff, third-party partners / vendors, celebrity talent and media of all types.  This leader will possess an entrepreneurial spirit, an aptitude for leading change in a complex environment, acumen in providing high-level digital counsel to senior management and the ability to make decisions and move to action with a hands-on approach.

NASCAR seeks a talented professional to join our Digital Media team in the position of Coordinator, Content based in our Charlotte, NC office.

Duties include but are not limited to:
NASCAR Coordinator, Content is responsible for editing and writing editorial content on Digital platform. This position will be responsible for posting and updating content. The position requires a person who can handle multiple daily requests from internal clients and external partners and ensure content published on the Digital platform is high quality, current and creative.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

Editorial Production Skills:
• Responsible for developing and creating original, creative, editorial elements, including but not limited to news stories, live products, sponsored elements, and feature packages
• Candidate must have applied knowledge of client server, web technologies and/or systems integrations
• Proficiency in content management software
• Advanced writing and editing skills for editorial and web production
• Writing and editing on deadline in the office as well as at the track

Project Management Skills:
• Coordination of delivery of editorial content for daily site operation
• Managing workflow and creating packages ahead of time to be posted as news becomes relevant
• Manage client expectations

Approximate travel 20% including weekends.  It is a requirement of the role that Senior Coordinator, Content is willing to work weekend hours as required.
Required skills/experience:
• Bachelor’s degree (B.A.) from four (4) year college or university required; plus a minimum three (3) years of current digital and/or editorial production experience or experience commensurate with the above requirements.
• NASCAR seeks an experienced digital content team member that is at the forefront of the digital and mobile evolution and prepared to take NASCAR to a leadership position among all sports properties in the discipline.  The successful candidate will have a proven track record of success with live and deadline-driven content in environments.
• Experience working with sports and entertainment properties is strongly desired.  The leader in this position will be expected to stay on top of the latest trends and be both familiar and active with the digital media space and how new technologies can ensure NASCAR remains an innovator.
• The candidate must possess a passion for the interactive space and demonstrate the ability to establish and maintain productive, mutually-beneficial relationships with management, professional staff, third-party partners / vendors, celebrity talent and media of all types.  This leader will possess an entrepreneurial spirit, an aptitude for leading change in a complex environment, acumen in providing high-level digital counsel to senior management and the ability to make decisions and move to action with a hands-on approach.