NASCAR is looking for a dynamic marketing professional who will be responsible for developing and executing large and small scale, consumer-focused events for the purpose of engaging new and existing fans with the NASCAR brand.
The ideal candidate will manage budgets, agencies and staff. Work closely with all NASCAR departments to leverage and integrate industry assets in ways that meet both NASCAR and sponsor interests. Measure and report results. Manage all aspects of event marketing, including strategic planning, marketing/media planning, creative development, hospitality, talent support and procurement, on-site optics and operations, and formal recap to the industry. Strategically tie event marketing initiatives to key NASCAR goals, targets and Seasons.
Duties include, but are not limited to:
- Develop and implement an annual event marketing plan that leverages NASCAR and industry resources and supports key NASCAR strategies.
- Secure and direct staff and agency efforts.
- Develop and manage event marketing budget.
- Measure and report results.
Approximate travel required is 10-20%, including weekends.
A Bachelor’s Degree or equivalent is preferred with at least seven years related experience in event marketing; must be well organized, detail oriented and have the ability to manage multiple projects concurrently; the ideal candidate is a results driven, strategic thinker with excellent written and verbal communication skills; Motorsports and/or agency experience is a plus.
Please apply online at: http://employment.nascar.com
EOE
NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered
Note: When you apply for this job online, you will be required to answer the following questions:
1. Yes/No: I have at least seven years experience in event marketing?
2. Yes/No: I am willing to travel up to 30% of the time?
