Lots of great, non-technical jobs in NASCAR and here’s another one for an advertising manager at Atlanta Motor Speedway. This would be great if you’re getting a communications or media degree, or interned or had experience at an advertising agency. If you’re interested in this one, you might also like the communications manager positions at Atlanta Motor Speedway and Phoenix International Raceway.
Qualifications include a bachelor’s degree in Journalism, marketing or a related field, plus two to four years of relevant experience, or the equivalent combination of education and experience. The qualified candidate will possess excellent written and verbal communications skills, will be highly organized, and will possess a well-developed sense of initiative. Candidates should also have experience with new and emerging media platforms. Proficiency with Microsoft Office software, including Word and Excel is required.
Responsibilities Include:
- Assist Promotion Department
- Reports to Dir. of Marketing & Promotion– duties assigned as necessary.
- Advertising:
- Develop and maintain relationships with track media / marketing / advertising partners.
- Strategize and coordinate marketing and advertising plan for all track events.
- Evaluate and recommend advertising proposals.
- Negotiate and place advertising with track marketing and advertising partners
- Track and report on the success of all advertising campaigns.
- Ensure successful execution of all track promotion & advertising agreements with track partners.
- Source quotes on all print projects.
- Maintain archive of all promotional material produced.
- Day-to-day contact with Ticketmaster for copy and photos.
- Public Relations
- Assist with planning all media events.
- Primary planner of Thursday Thunder and Friday Night Drags media events.
- Maintain relationships with local and regional tourism organizations to help promote events while utilizing all marketing assets available to AMS.
- Liaison for all community PR events: Blood drives, etc.
- Oversee Promotional Pace Car schedule for all appearances/track uses
- Ensure all media guides and programs are archived properly.
- Respond to all fan inquiries (AMS forums, phone, mail or email).
- Event Promotion
- Brainstorm, with staff input, to find promotions to drive ticket sales.
- Event Weekend Responsibilities
- Manage Media Center / Press Box on race weekend, including but not limited to scheduling, staffing, catering and logistics.
- Assist with the coordination of event weekend credential requests including ordering credentials, approving external requests and assisting media with SMI Credential System.
- Coordinate all promotion winners’ activities – assign worker to execute.
- Miscellaneous
- Thursday Thunder/Friday Night Drags/Motorama/track event rental staffing as needed.
Note: When you apply for this job online, you will be required to answer the following questions:
1. Do you have any corporate or ticket sales experience?
2. Please provide one promotional idea designed to sell tickets.
3. Describe your advertising experience.
