Job Opportunity: Manager of Advertising & Promotions – Daytona International Speedway

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  • SumoMe
Manager of Advertising & Promotions – Daytona International Speedway (Daytona Beach, FL)

Daytona International Speedway is the home of “The Great American Race”—the Daytona 500. The Daytona 500 is the biggest, richest and most prestigious race in America and annually kicks off the NASCAR Sprint Cup Series. Although the Daytona 500 garners most of the attention, the enormous 480-acre motorsports complex boasts the most diverse schedule of racing on the globe—earning it the title of “World Center of Racing.” In addition to nine major weekends of racing activity, featuring everything from NASCAR to the Rolex Sports Car Series to the American Motorcyclist Association and the World Karting Association, the Speedway is also booked for more than two solid months each year for testing and development of various race vehicles. Motorized meandering aside, rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, athletic games, photo “shoots,” production vehicle testing and police motorcycle training.


  • College degree, preferably in related business field, i.e. Marketing, Sports Management
  • Two years marketing experience preferably, but not limited to, media buying and/or sports marketing
  • Strong organizational, creative, verbal and written communications skills
  • Working knowledge of word processing, spreadsheets, presentation and database programs within a Windows environment.
  • Valid drivers license

Daily Responsibilities:

  • Act as primary liaison with DIS media agency of record and work together to formulate and- execute media strategy for all DIS events media efforts
  • Negotiate added value TV, radio and print promotions, as well as interview opportunities, with media buy partners and trade partners, with a focus to increase promotional and added value advertising each year
  • Distribute promotional inventory to TV and radio media as well as promotional partners including tickets, copy points, collateral, b-roll, logos, spots, etc.
  • Manage DIS Tours outdoor and tourist publication advertising (make budget recommendations, manage contract renewals and serve as liaison for creative needs)
  • Recap and provide analysis on annual media spends, added-value promotions and social media initiatives, identifying successes and growth opportunities for the future
  • Work closely with Digital Marketing Manager on all digital strategies, ensuring alignment between paid media plans, social media and added value promotions

Event Responsibilities:

  • Coordinate logistics for radio remotes during events including credentials, phone & ISDN line needs, driver and celebrity interviews, etc.
  • Coordinate VIP experiences for promotional grand prize winners
  • Manage the pre-race Checkered Flag Committee subcommittee which is responsible for all pre-race ceremonies VIP event preparations
  • Serve as liaison with event production company for all pre-race ceremonies VIPs, dignitaries and special presentations
  • Secure and handle logistics for national anthem performers, invocation ministers, and color guards for all events
  • Assist in Gatorade Victory Lane as needed with team/driver hats, trophy, champagne distribution, etc.

Apply for this position


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