Job Opportunity: Marketing and Events Manager – Sonoma Raceway

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  • SumoMe
Marketing and Events Manager – Sonoma Raceway (Sonoma, CA)

Sonoma Raceway, a division of Speedway Motorsports, Inc., is seeking a Marketing & Events Manager   to be based at the raceway administrative office in Sonoma, CA.  Sonoma Raceway is one of the premier road-racing and drag-strip venues in the country, hosting the best in NASCAR, NHRA Drag Racing, INDYCAR and more.  The raceway, which is busy 350 days each year and also boasts a motor-sports industrial park, is located at the gateway of the scenic Sonoma Valley, just 30 miles north of San Francisco. To learn more about us or our parent company, Speedway Motorsports, Inc., please visit: or


The Marketing & Events Manager is responsible for co-developing and executing a marketing strategy that will drive brand awareness, support corporate sponsorships and increase ticket sales for Sonoma Raceway’s major events.  The Marketing & Events Manager is responsible for developing and producing top-tier national events that involve collaboration across multiple departments.

This position requires great attention to detail, creative thinking, excellent organizational skills, strong people management skills, and a passion for creating high quality fan experience.


  • Work closely with graphic designer to plan and coordinate the production of printed sales collateral.
  • Manage graphic design timeline for promotional materials including sizing specifications, approved images and content
  • Work with print companies on pricing, uploading images/graphic and ordering promotional materials


  • Manage deliverable fulfillment of existing Raceway programs and work with internal teams to create and develop programs to address opportunities and initiatives
  • Oversee planning and execution of all advance, during and post event initiatives and programs
  • Work with sponsorship department to develop campaign briefs and program proposals
  • Work with sponsorship team to obtain support for existing programs and expand programs to wider audiences


  • Supervise, recruit, hire, and coordinate schedules, set goals and monitor direct work of Marketing Coordinator, Marketing Intern, Sonoma Raceway Girls, Promo Team and Ambassadors

 Main Events

  • Work with individual series (NASCAR, NHRA and IndyCar) and production team on schedules, race day scripts and stage production
  • Coordinate all Aerial activities between FAA, jet teams and any other aerial activities during pre-race ceremonies
  • Book pre-race entertainment; National Anthem Singer, musical acts and pyro,
  • Discover and procure event enhancement elements;  Ferris Wheel, outdoor movie screens, stages, and banners
  • Coordinate with VIPs – Grand Marshall, Honorary Starter, Sonoma Raceway VIPs, Sponsorship VIPs, etc
  • Submit Military requests for Large American Flag presentation, Cannon Salute and Honor Guard

Promotional  & Special Events

  • Oversee the strategy and planning of off-site promotions, tradeshows and special events; including but not limited to: event registration, show car transportation, trade agreements, insurance, set up and breakdown logistics, and staffing
  • Oversee the coordination of special events including logistics planning with cities, Police Departments, CHP, etc
  • Work with Sales Department on in-store displays, show car appearances and viewing parties for sponsors
  • Develop ongoing data collection efforts and techniques for off-site promotions and web based contests through internal resources and sponsorship support


  • Candidate must have experience producing and promoting major events
  • Minimum 3-5 years’ experience that demonstrates the ability to perform the necessary function of the position, previous work at motorsports or sports facility preferred.
  • Bachelor’s Degree from an accredited college or university in Communication, Business Administration, Sports Management or any related field

Skills and Specifications

  • Team player with a passion for motorsports
  • Strong communication, organizational, skills
  • Demonstrated skills in group supervision and leadership
  • Ability to multi-task and meet deadlines with a high level of personal initiative and self-drive
  • Excellent interpersonal skills – builds effective working relationships on all levels
  • Proficiency with Microsoft Outlook, Excel, PowerPoint and Word

Apply for this position


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