Job Opportunity: Marketing and Promotions Coordinator – Atlanta Motor Speedway

By Motorsports Student Leave a reply »
  • SumoMe

This is a really great racing job opportunity in NASCAR for a relatively entry-level position at Atlanta Motor Speedway. I love that they ask for ticket sales ideas – you can tell what their focus is right from the application and it’s an out-of-the-box question for which an out-of-the-box answer will show your uniqueness and individuality.

Click over to our friends at to apply!


Marketing and Promotions Coordinator – Atlanta Motor Speedway (Hampton, GA)

Qualifications include a bachelor’s degree in Journalism, marketing or a related field, plus two or more years of relevant experience, or the equivalent combination of education and experience. The qualified candidate will possess excellent written and verbal communications skills, will be highly organized, and will possess a well-developed sense of initiative. Proficiency with Microsoft Office software, including Word and Excel is required. Experience with Photoshop, IMovie and video editing a plus.

Responsibilities Include:

•   Assist Promotions Department

•   Reports to Dir. of Marketing & Promotion – Duties assigned as necessary

•   Writing

•   Serve as the primary writer for all AMS communications including, but not limited to: promotional collateral, souvenir program, newsletters and press releases.

•   Create press release schedule for event promotion with approval by Dir. of Marketing & Promotion

•   Conduct research to find and write feature stories; story approval by Dir. of Marketing & Promotion.

•   Provide copy for external promotions & track collateral

•   Serve as the beat writer for all Thursday Thunder & Legends events

•   Public Relations

•   Assist the Dir. Of Marketing & Promotion with Public Relations initiatives by helping develop and maintain relationships with local media outlets.

•   Compile, analyze and create media placement reports for track events and initiatives.

•   Ensure all local and national community events calendars are accurate and up to date with track events and activities.

•   Oversee archival of print clippings, providing Dir. of Marketing & Promotion copies of stories placed.

•   Make sure all media guides and programs are archived properly.

•   Marketing

•   Work with Director to write copy for brochures, flyers, print ads, online ads, billboards, etc.

•   Assist the Dir. of Marketing & Promotion in the creation and execution of video elements to tell the stories of the track.

•   Generate story ideas for Souvenir Program with Dir. of Marketing & Promotion Work in tandem with Track Graphic Designer to create track marketing collateral.

•   Sources quotes on all print projects.

•  Work with team PR reps and NASCAR to book drivers for week of race call-in schedule.

•  Work with interns to update NASCAR/AMS media guide.

•   Event Promotion

•   Brainstorm, with staff input, to find promotions to drive ticket sales.

•   Miscellaneous

•   Switchboard rotation at front desk until two weeks prior to race.

•   Staffing for Media Events as needed

This is a non-exempt position.

Note: When you apply for this job online, you will be required to answer the following questions:

1. 1.What are three promotional ideas that you have to drive NASCAR ticket sales?


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