Most of us involved in racing, whether you’re earning a motorsports engineering degree or gearing up for a career in racing, are also involved in a race team or property. Maybe you’re a member of your school’s Formula SAE program or you’re involved with a race team outside of school.
If so, you’re probably doing what everyone else is around this time of year: looking for sponsorship.
Sponsorship is a touchy subject in the racing world – some people believe it doesn’t really exist, others treat it like it’s free money. But if you’re looking to make a career in racing, you need to get right with the concept of sponsorship as soon as possible – or you’ll be banging your head against a wall your whole career.
Sponsorship makes race cars go. That’s why it’s important to put in as much time off the track as you do on it. Here are a few great resources for learning about sponsorship, from other blogs and a page of resources!
Sponsorship Pricing: It’s too expensive versus it’s not worth it.
Your unfair advantage. (Or, cheating legally.)
Sponsorship Activation: Earning Your Money (and a Long-Term Partner)
Resources for Sponsorship: How to Get it, Keep it and More…
