Great opportunity for someone with 3-5 years of sports business experience. As a student, I’d recommend perusing the listing to see what employers will be looking for in a few short years.
SUMMARY
The Consumer Marketing Coordinator will work closely with all departments to execute a comprehensive marketing strategy designed to improve fan experience and loyalty and ultimately grow associated revenues and profits. Closely manages all CRM campaigns and programs including but not limited to Fan Promotions, Fan Communications, FanMax, Social Media Sites, Kids Club program and Omniture. This position will be responsible for driving retention rates and improving customer satisfaction and loyalty levels for all ticket plan holders, including (but not limited to) season ticket, multi-day race tickets, single tickets, fan hospitality, camping, entertainment, fan experience and other race day activities.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned as necessary:
- Represent the department and the facility in the development and execution of on and off site marketing events. Ensures CLS and Route 66 are represented professionally and maintain integrity of all data and program elements.
- For such events, assume responsibility for departmental budgeting, staffing, marketing collateral, data capture, scheduling and financial reporting.
- Manages FanMax activity to ensure timely, relevant and accurate fan communications including newsletters, emails, and segmentation and data capture events.
- Planning and execution of fan promotions and events which includes communications, supplies, rules and other elements as needed for each program.
- Ensure all branding, logos and marketing content are up to standards on advertising sites, partner sites, internal websites, social media channels and communications.
- Develops and manages partner and sponsor relationships to leverage opportunities to create an environment of excitement leading up to, pre-race, during race and post-race
- Serves as liaison to book and execute entertainment bookings, communications, production and all other necessary elements to enhance the fan experience and drive marketing results on event weekends.
- Maintains all advertising buys and manages accounts to create opportunities within the markets. Assists with marketing, program and media analysis.
- All other marketing programs as assigned or needed.
QUALIFICATIONS
- Three to five years of experience in the delivery of event-related services within the motorsports industry.
- Previous experience in managing and executing campaigns using a data management system preferred.
- Excellent communication and time management skills with friendly and professional demeanor.
- Flexible and creative problem solving skills.
- Ability to make quick and complex decisions under pressure.
- Ability to work in a team environment interacting with multiple departments.
- Ability to conceptualize and provide feedback.
- A positive attitude, self-confidence, professionalism, integrity, motivation, and a very strong work ethic.
