Another great example of a potential job in NASCAR that you can get direct experience for outside of the racing industry if you want or have to.
Manager of Media Relations – Martinsville Speedway (Ridgeway, VA)
Martinsville Speedway seeks to hire a Manager of Media Relations to lead initiatives tied to information dissemination, promotion and ticket sales of the Speedway’s major events.
Essential Duties/Functions:
- Excellent writing skills in order to contribute to editorial content on the website, souvenir event programs, engage media and convey the nuances of motorsports in a non-traditional racing market
- Aggressively generate fresh, creative story angles and sources to provide to both local and national media across multiple beats (motorsports, lifestyle, business, entertainment) on a year round basis
- Work closely with the Speedway staff to develop media relations initiatives related to the promotion and ticket selling of the Speedway’s major events
- Seek out new opportunities in emerging markets with media; and seek out opportunities to gain news placement in the absence of media (video on ftp site etc.)
- Maintain an accurate and timely distribution list of local, regional and national media (individuals and outlets) and other stakeholders
- Create and coordinate media events at the facility and outside the facility, including publicity and promotions
- Schedule, implement and edit of videos, podcasts, event video wrap-ups for distribution to local, regional, national media and other stakeholders throughout the year
- Actively contribute to staff meetings new ideas integrating media relations efforts aimed at increasing both media coverage and ticket sales
- Coordinate and execute press conferences
- Respond to requests for information from the media
- Work in the media center and press box during event weekends
- Provide current information along with updates to series PR representatives to include in media guides etc.
Specific Job Knowledge/Skills/Ability:
- Journalism: excellent writing skills; familiarity with AP Style (will be expected to author feature stories, press releases, website content and sales brochures)
- Possess working knowledge of social media channels (Twitter, Facebook, YouTube, etc.)
- Establish and maintain cooperative relationships with representatives of the racing industry
- Proactive and creative media relations outreach skills
- Proficient and comfortable shooting video and the video editing process
- Highly organized, resourceful and able to manage multiple projects simultaneously
- Ability to work well with different personalities in a fast-paced environment
- Enterprising and self-starter with the ability to work with minimal supervision
- Knowledge of motorsports, with a strong desire to learn more
- Ability to handle highly sensitive and confidential information
- Exceptional interpersonal and telephone skills
- Knowledge of Microsoft Word Office Suite (Excel, PowerPoint, Publisher, and Outlook)
- Prepare or edit organizational publications for internal and external audiences
- Available to work non-traditional hours in conjunction with events
- Position may require travel as needed
