Qualifications include a bachelor’s degree in marketing or a related field, plus two or more years of relevant experience, or the equivalent combination of education and experience. The qualified candidate will possess excellent written and verbal communications skills, will be highly organized, and will possess a well-developed sense of initiative. Candidates should also have experience with new and emerging media platforms. Proficiency with Microsoft Office software, including Word and Excel is required. This position includes irregular hours including night and weekend work to staff track events including, but not limited to Thursday Thunder, Friday Night Drags, NASCAR Weekend, Motorama weekend and community promotional appearances.
Responsibilities include:
- Assist Promotion Department
- Reports to Dir. of Marketing & Promotion– duties assigned as necessary.
- Advertising:
- Develop and maintain relationships with track media / marketing / advertising partners.
- Strategize and coordinate marketing and advertising plan for all track events to generate ticket sales.
- Evaluate and recommend advertising proposals.
- Negotiate and place advertising with track marketing and advertising partners.
- Track and analyze the success of all advertising campaigns.
- Ensure successful execution of all track promotion & advertising agreements with track partners.
- Maintain archive of all promotional and advertising collateral produced.
- Marketing
- Assist with all aspects of department marketing and promotion initiatives.
- Maximize promotion opportunities with Ticketmaster.
- Maintain relationships with local and regional tourism organizations to help promote events while utilizing all marketing assets available to AMS.
- Oversee Promotional Pace Car schedule for all appearances/track uses including staffing and logistics.
- Liaison for all marketing and promotional events: Blood drives, etc.
- Maintain track archive including programs, media guides, photography and video.
- Event Promotion
- Produce promotions to drive ticket sales.
- Event Weekend Responsibilities
- Coordinate Media Center / Press Box logistics for NASCAR race weekend, including but not limited to scheduling, staffing and catering.
- Assist with the execution of AMS Insider’s Club activities.
- Coordinate all promotion winners’ activities – assign worker to execute.
- Miscellaneous
- Thursday Thunder/Friday Night Drags/Motorama/track event rental staffing as needed.
Note: When you apply for this job online, you will be required to answer the following questions:
1. Do you have any corporate or ticket sales experience?
2. Please provide one promotional idea designed to sell tickets.
3. Describe your advertising experience.
