Now Available: The Sponsorship Seeker’s Toolkit, Fourth Edition

By Motorsports Student Leave a reply »
  • SumoMe

If you’re in any form of racing, you know there’s everything to learn about sponsorship marketing and how to keep sponsors happy. But there isn’t much credible information out there on how to do that. Two of my favorite resources on the subject are the DirtyMouth blog on racing sponsorship and motorsports marketing and Kim Skildum-Reid and Anne-Marie Grey’s Sponsorship Seeker’s Toolkit.

Kim and Anne-Marie created this toolkit back in the 1990’s, but they’ve done a great job of continually updating it as sponsorship trends change and new tools are
made available. While many of their practices apply more to businesses and non-profits, a lot of what’s written about can be directly applied to racing and other adrenaline sports. The reason we’re sharing today is that a new edition has been released for the first time since 2008 and we’re looking forward to getting our hands on it as much as you might be.

This edition includes social media integration strategies, proposals and case studies that were not included in previous toolkits.

If you’re interested, I highly recommend you check it out here. I pre-ordered the hard copy, which doesn’t come out for another few weeks, but you can get the Kindle Edition (which you can also read on any device, not just a Kindle) instantly though Amazon. Enjoy!!


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