Racing Job Opportunity: Media Relations Manager at Homestead-Miami Speedway

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  • SumoMe

Here’s a great job opportunity from NASCAR’s Homestead-Miami Speedway for a Media Relations Manager. I love this position as a way to get into the sport, because you touch so many aspects of an organization and the industry, and you make tons of connections. It’s a great starting point for someone who wants to be on the business side of the sport but maybe isn’t sure what aspect of it.

Here’s the job description from TeamworkOnline:

Homestead-Miami Speedway seeks to hire a Manager of Media Relations to lead all initiatives tied to information dissemination, promotion and ticket sales of the Speedway’s major events, highlighted by: Ford Championship Weekend, the Championship finales of the NASCAR Sprint Cup, Nationwide and Camping World Truck Series.

Essential Duties/Functions:

  • Work closely with the Speedway staff to develop media relations initiatives related to the promotion and ticket selling of the Speedway’s major events
  • Excellent writing skills in order to contribute to editorial content on the website, souvenir event programs, engage media and convey the nuances of motorsports in a non-traditional racing market
  • Aggressively generate fresh, creative story angles and sources to provide to both local and national media across multiple beats (motorsports, lifestyle, business, entertainment) on a year round basis
  • Seek out new opportunities in emerging markets with media; and seek out opportunities to gain news placement in the absence of media (video on ftp site etc.)
  • Maintain an accurate and timely distribution list of local, regional and national media (individuals and outlets) and other stakeholders
  • Create and coordinate all media and fan events at the facility and outside the facility, including publicity and promotional “stunts”
  • Schedule, implement and edit of videos, podcasts, event video wrap-ups for distribution to local, regional, national media and other stakeholders throughout the year
  • Actively contribute to staff meetings new ideas integrating media relations efforts aimed at increasing both media coverage and ticket sales
  • Coordinate and execute press conferences
  • Respond to requests for information from the media or designate another more appropriate Homestead-Miami Speedway executive as an information source
  • Manage media center and press box during event weekends. This includes: supplies, food and beverage, press releases, quotes, press conferences, post-qualifying and post-event interviews and the distribution of information to media and general public. This also includes management of part-time staffs.
  • Manage and supervise interns and volunteer staff, assigning tasks and projects, communicating consistent expectations; manage projects to successful completion
  • Monitor and maintain media clip book related to Homestead-Miami Speedway, its partners and sponsors
  • Provide current information along with updates to series PR representatives to include in media guides etc.

Specific Job Knowledge/Skills/Ability:

  • Journalism: excellent writing skills; familiarity with AP Style (will be expected to author feature stories, press releases, website content and sales brochures)
  • Establish and maintain cooperative relationships with representatives of community, consumer, and civic groups
  • Proactive and creative media relations outreach skills
  • Proficient and comfortable shooting video and the video editing process
  • Highly organized, resourceful and able to manage multiple projects simultaneously
  • Ability to work well with different personalities in a fast-paced environment
  • Enterprising and self-starter with the ability to work with minimal supervision
  • Knowledge of motorsports, with a thirst to learn more
  • Ability to handle highly sensitive and confidential information
  • Exceptional interpersonal and telephone skills
  • Knowledge of Microsoft Word Office Suite (Excel, PowerPoint, Publisher, and Outlook)
  • Prepare or edit organizational publications for internal and external audiences.
  • Available to work non-traditional hours in conjunction with events
  • Possess working knowledge of social media channels (Twitter, Facebook, YouTube, etc.)

Work Requirements:

  • Usual office working conditions. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential responsibilities, duties, functions and tasks.
  • Position may require travel as needed.

The Speedway has been open since 1995 following an initiative to spur economic recovery in the aftermath of Hurricane Andrew. The 650-acre facility is active more than 280 days per year and will host NASCAR’s championship races during Ford Championship Weekend (November 14-16, 2014) for the 13th consecutive year. The NASCAR Sprint Cup Series championship Ford EcoBoost 400 is broadcast live on TV and radio to 200 countries in 24 languages. Homestead-Miami Speedway, featuring a 1.5-mile oval and 2.21-mile road course, generates more than $250 million annually for the region.

You can apply here.


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