Sample Job Description: Public Relations Coordinator

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  • SumoMe

Here’s an actual job description for a position at a major super speedway in the U.S. Even if you’re not ready to begin applying for jobs, it’s never too early to start crafting the perfect motorsports resume and knowing what your future dream job requires can help you to sift through the many internships, projects and jobs that will be available to you in the future!

We’ve highlighted some of the interesting parts of this job description in red so that we can make notes on it below.


XX Superspeedway is currently seeking a highly motivated individual to join the Public Relations department as a Coordinator. This position works closely with the Sr. Manager of Public Relations to promote XX Superspeedway through various platforms and facilitate media coverage during event weekends and track functions. Photographer and/or videographer experience is a plus.


  • Answer inquiries and obtain information for the general public and media
  • Assist Senior Manager of Public & Community Relations with press releases, press kits and fact sheets
  • Assist with media events at the facility and outside the facility
  • Oversee credential requests until temporary staff begins and then oversee credentials office during events
  • Manage Driver/Owner Motorhome Lot
  • Manage development and printing of media guide
  • Assist with development of souvenir program
  • Assist with Media Center and Press Box operations during event weekends
  • Manage Public Address staff and event announcements
  • Manage development and printing of event weekend printed materials (tickets, parking passes, etc)
  • Assist the department and track with special events, off site promotions and other activities
  • Photograph media events and promotions
  • Maintain photo archives and fulfill all photo requests
  • Maintain media archives and pull reports from Cision monitoring software
  • Assist with loading photo galleries and press releases to website
  • Manage charitable donation requests including distribution of complementary tickets
  • Produce monthly employee newsletter
  • Other duties as assigned by the Senior Manager Public and Community Relations


  • Bachelor’s degree (B.A.) and 1-2 years related experience in public relations, journalism or broadcast media
  • Must be proficient in Microsoft Word, Excel, PowerPoint and Adobe. Also requires proficiency in audio and video editing software, Internet-based website administrative tool and Photoshop
  • Ideal candidate must have impeccable writing skills, the ability to manage multiple tasks in an extremely fast-paced environment, be extremely organized and have an eye for detail.

Must be able to work weekends and extended hours.

You’ll notice that we highlighted a pretty fair amount of the Job Description. Most of those duties and requirements are typical of any public relations job, and some are typical of a sports public relations job.

Proficiency in Microsoft programs and Adobe is going to be expected for any position, but you’ll see many jobs in the future that deal with public relations, community relations, marketing or front office will encourage applicants to be familiar with video and photo functions. Working weekends and evenings is typical of many public relations jobs, especially in sports. As you probably know, working race day and the day before is going to be expected, so you’ll want to know that you’ll be giving up many weekends with a career in racing.

Dealing with the public, it is public relations after all, assisting media personally and creating publications and materials that help the media tell your story, and assisting with community relations will be expected in any public relations position. In sports or any high profile industry, interfacing with the public will take a lot more of your time than in other careers.

If you’re interested in a career in racing, it’s helpful to see what future employers expect of you. Hope you enjoyed this sample motorsports job description!


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